I was invited by Qualcomm thru Campaigns and Grey for their 1st Media Roundtable Discussion here in Manila, Philippines. The event was held at Manila Peninsula last February 7, 2014; and was attended by tech journalist from Gadget Pilipinas, Manila Bulletin, Philippine Star, Inquirer, WAH Pinas, Unbox and Newsbytes.
In the said event, Qualcomm PH Senior Director for Business Development Mantosh Malhotra and Qualcomm South East Asia and The Pacific Public Relations Adrian Fu shared their commitment to technology development and continuous innovation and brand leadership in the Philippines.
Qualcomm’s focus on mobile is brought about by the remarkable worldwide demand for mobile devices and the imminent data tsunami. Such demands post a huge opportunity for the company’s further growth as a chips manufacturer. The Philippines, for instance, is one of the favorite countries of Qualcomm because of the country’s significant smartphone market penetration and demand for data and media consumption.[stextbox id=”info” caption=”Did you know?”]50% of cellular phones in the Philippines is smartphone.[/stextbox]
Qualcomm’s goal is to expand smartphone innovation to push such devices to excel in wide range of activities. Most of us are actually living examples of today’s smartphones’ capabilities like: alarm clock, GPS, motion-sensor, device for augmented reality, etc.[stextbox id=”info” caption=”This may SHOCK you!”]In a market study, 75% of Generation Ys look at their phones after waking up. [/stextbox]
This is the reason why Qualcomm is determined to push its limit to create more system-on-chips (SoCs) that can do more than just powering devices.
Snapdragon 805 will blow our minds to pieces
In the roundtable discussions, Mantosh showcased the recently announced Qualcomm Snapdragon 805, an ultra HD mobile processor. During the media discussion, Snapdragon 805 is a first of many facets:
- First Ultra HD (4k) display & UI
- First Ultra HD gaming with Adreno 420 GPU
- First Ultra HD HEVC (h.265) hardware video encoder
- First Gigapixel per second camera ISP
- First 2×64-bit POP memory for fast, seamless multitasking.
I don’t know about you guys, but the rumored first phone to have this SoC – Samsung Galaxy S5 – is going to blow our minds to pieces!
Mantosh and Fu stressed that while the Snapdragon 805 is packed with high-definition features, it is more power efficient than last year’s Snapdragon 800, as tested using GFXBenchmark 2.7 T-Rex at 1920×1080 Resolution Test.
Another exciting feature of the new Snapdragon is its support for 42megapixel sensors (like the ones from Nokia)
Also, Mantosh said that having an UltraHD ecosystem, spearheaded by the new SoC, will kickstart a new consumer demand for UltraHD content and TVs.
Qualcomm’s goal is not just to increase their ever-increasing market share. The 30-year old company is committed to apply mobile technologies to everything. Their commitment though is not supported by selling products directly to consumers, but to enable products that are set to provide better mobile and home experience to end-users.