Some of you who tuned in to our activities via social media in the past weeks are probably aware that we encouraged everyone to vote for M&M Yellow. Yeah, that’s because we were one of Yellow’s campaign managers.
Just in case you didn’t know, apart from friendly Yellow, the brave Red and the confident Green also ran for M&M of the year. Each character even has its own jingle, but it was Yellow’s tune captured our attention the most.
The campaign kicked off last April 22 at Makati Coliseum. The event was wittingly called “Miting de Avance”, and each character was given a moment to shine and present their “platforms” to the media.
Shortly after the event, the campaign managers – composed of media influencers from various niches – started promoting their respective Candydates using available social media channels to vote as M&M Character of the Year. Some lucky Voters of the character with the highest number of weekly votes get a chance to win PhP5,000.
We ran a simple mini campaign to support our Yellow Candydate from May 2 to May 13. Our campaign ended 2 days ago and we’d like to take this opportunity to announce the winner of our Sony CP-V5A 5000mAh raffle.
Mars Philippines will announce the M&M Character of the Year on May 20, 2016 online.