Content creation has evolved from pure textual to interactive video content. Today, this shift and evolution of content need apt and accessible distribution platform. We call this social media; and most media outlets and brands use this platform to reach the desired audience.

Smart Communications, the country’s leading telecommunications company, has produced captivating videos. We are sharing the best ones we watched this year, and tell our thoughts about how it made an impact to us.

How to survive a Break-up

Most of us had gone through this painful experience called “breaking-up”. Some easily moved on, and others are stuck in break-up-limbo. This video, which aimed to promote BigBytes Barkada 99, showed how to survive a break-up and move on. The video didn’t actually “show” the steps on how to survive one, but dropped the fact that lovers come and go, and friends share forever. In the end, this makes the heartbroken survive a nasty break-up.

As of this writing, the video got 1,101,567 views on YouTube; and 1,600,219 views on Facebook. This is the maiden “adventure” of Alec and Pippo. “How to be friends again after elections” and “How to win back your ex” were posted 3 months and 4 months later.

Welcome Change!

Posted during their unveiling of Smart’s and PLDT’s new logo, “Welcome Change!” tells the story of a mom who uses “Socratic method” to make herself closer to her daughter. See how a regular “lambing lang” moments of mom bridge gaps by changing how she connects.

This video has video over 4,286,839 views on YouTube; and 3,478,747 views on Facebook.

Teach Dad Today

This is probably one of the best Father’s day videos I’ve seen this year. “Teach Dad Today” tells story of how the father and son reminisced the past, and tried to connect old and new technologies they both shared.

Apart from paying homage to all dads during Father’s Day, the video was also successful in showing the different products Smart.

As of today, the video gained over 88,000 views on YouTube; and 331L views on Facebook

Break down barriers and welcome change

This is Smart Communications’ bravest video yet. It tells the story of a a guy who’s having a hard time accepting the Facebook friend request of his father. He fears that his father might not accept him for being gay, and for seeing photos of him with his partner on Facebook.

The story was picked up various media outlets and websites like Mashable, Lionheartv and Techpinas, and described it as “brave”, and “touching”.

According to the Digital Media Head of Smart, Abbie Real-Dimaano, the video reached “1M organic views in just 28 hours”. This is a big deal in social media insights as it shows the heart and competence of the brand, and the people who worked hard to produced the video. It also conveyed the powerful message of the video. As a consumer, this is how I interpreted it: Smart has changed its logo to make me understand that they value innovation. Smart is ready to crumble barriers and change the status quo to bring new innovations and good changes to its consumers.

Leave a comment


Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

Write A Comment

Tokyo Game Show Special Coverage

Tokyo Game Show 2018

41711344 10155988194573337 3113579199126831104 o - We are going to Tokyo Game Show 2018

Witness this year’s biggest gaming convention in Asia, the Tokyo Game Show 2018. This September 19, our team will fly to Tokyo, Japan, to be part to TGS 2018. Special thanks to our brand partners Huawei Mobile, PLDT Home, Smart Communications and Cherry Mobile for making this coverage possible.

The Gadget Pilipinas Team was given access to a press briefing with Hidetaka Miyazaki, Director from From Software and a bit of hands-on gameplay. Here’s our take on the hands-on gameplay and the insights from the press interview. We also  figured a listicle is in order to rundown why this game will match the hype surrounding it.

Here’s our Top 5 reasons why “Sekiro: Shadows Die Twice” is to die for.

1) The game is Tenchu-inspired

sk8lqukaqalhq2mrzkqd 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forIf you’ve played any of the Tenchu games in previous game consoles, you know that the use of the grappling hook to set-up a one-slash-stealth kills from above is a hallmark of the series. Zipping to rooftops and treetops will be the go-to move in this game to get rid of sentries. And yes, those ever-so glorious decapitations and dismemberments with the stealth kill are present.

2) Casual or hardcore can play

sn1rmqcvrwomyuttaoyq 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forFrom Software is notorious for challenging games and Sekiro: Shadows Die Twice is no exception. However, Hidetaka Miyazaki, Director of From Software, revealed that he himself is a casual gamer and has made it clear that the game should be accessible to beginners and experienced players alike.

3) Upgradeable prosthetic arm

jjn6e6ivua5u142iukql 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forThat prosthetic arm that Sekiro has isn’t just for looks. It can launch a grappling hook and is upgradeable too. No details were revealed but its good to know that a skill-tree based system is in place. Think Horizon Zero Dawn or Spiderman on the way skill and gadgets are upgraded. Tech upgrades set in feudal Japan? What’s not to like?

4) Play the style that suits you

jo1pi5md3myj0pxynz9p 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forStealth like Tenchu or head-on like Dark Souls? It’s up to you. What’s clear is that you can’t use stealth for the whole campaign since the game wasn’t designed that way. Stealth can be used to thin enemy numbers and to preserve your health before confronting the big boss. The mix of stealth and hack and slash is always a good mix to change-up the pace and should suit any gameplay style.

5) Single-player only campaign can last 20 to 30 hours 

ocxemodvr6oa72argpyo 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forThat’s the length of the campaign as per Miyazaki. The game is focused-solely on the single-player experience. No more wayward players who can just jump-in and help or derail your campaign. From Software also focused on the story-telling. Given that no resources were spent in developing the multiplayer aspect, expect the campaign to take it up a notch.

Sekiro: Shadows Die Twice will be released on March 22, 2019 on PC, Xbox One and the Playstation 4.

Our Tokyo Game Show 2018 Coverage is brought to you by our brand partners: Huawei Mobile Philippines, PLDT Home Fibr, Smart and Cherry Mobile. Access our coverage here.

Leave a comment

Heads-up, Pro Evolution Soccer (PES) players. The PES game you’re playing on your phone is going to get a major upgrade.

For starters, the visuals will get a major overhaul and will be using Unreal Engine 4 – the same graphics engine used in triple A games for consoles and PCs. With the use of Unreal Engine 4, PES will be inching closer to how it looks versus its console port. It

Next, over 3,000 new animations, improved player AI with every playstyle accounted for, and realistic ball movements has been optimized for fans to enjoy the ultimate soccer game.

And lastly, 10 new league licenses from Europe, South America and Asia have been added, including Japan’s J. League.

The best part? Despite these updates,  Winning Eleven 2019 is still free-to-play (with in-game purchases).

PES 2019 promises to give a life-like behavior of the beautiful game and should take competitive mobile sports gaming to new heights.

Screen Shot 2018 09 21 at 1.16.38 AM 640x327 - TGS 2018: PES mobile game to be updated to "Winning Eleven 2019" this December!

More about the game and new features, here.

Our Tokyo Game Show 2018 Coverage is brought to you by our brand partners: Huawei Mobile Philippines, PLDT Home Fibr, Smart and Cherry Mobile. Access our coverage here.

Leave a comment

Leave a comment

Get the tech trends in Philippines pushed to you!