ASUS Philippines has launched its newest Zenbook and Transformer Notebooks in today’s Zenvolution event held at the Sofitel Philippine Plaza in Manila.

Zenbook 3: The World’s Most Prestigious Laptop with Unprecedented Performance


Being the next generation Zenbook, the Zenbook 3 is a gorgeous looking device at 11.9mm thick and weighs a mere 910 grams. The design involves the use of aerospace-grade aluminum alloy, which is 50% stronger than the standard alloy used in other laptops. This paved the way to achieving a design that encompasses amazing lightness without compromising strength.

In terms of performance, the Zenbook 3 is sure to deliver with its Intel Core i7 processor, 16GB of high-speed 2133MHz RAM, and a PCIe 3.0 x4 Ultra-Fast SSD of up to 1TB capacity, and a next-gen USB Type-C (USB-C) port. The Zenbook 3 has a 12.5-inch display protected by Gorilla Glass 4. In terms of audio, it uses a powerful quad-speaker system by Harman Kardon for excellent sound quality.

zenbook3_1The Zenbook 3 uses a full-size backlit keyboard with a 19.8mm key pitch, which is similar to most desktop counterparts, while the glass covered touchpad allows for accurate input. It also has a fingerprint sensor for unlocking the the device without having to type in a password. In terms of battery life, the Zenbook 3 can last up to 9 hours on a single charge. To top it off, it also has fast charge technology which can replenish 60% of its battery capacity in just 49 minutes.

ASUS Transformer 3 Pro: The World’s Most Versatile PC


The Transformer 3 Pro is a combination of unrivaled performance and portability. At only 8.35mm thin and sporting diamond cut detailing. This device is simply elegant and beautiful at the same time. It comes in Icicle Gold and Glacier Gray color options.


The Transformer 3 Pro has an integrated metal kickstand that lets the user set the device’s viewing angle to 170° at most. There is also a backlit cover keyboard included for a comfortable typing experience and is available in different colors – Stone, Charcoal, Taupe and Amber.

The Transformer 3 Pro has a 12.6-inch display with 2880 by 1920 resolution at 275ppi pixel density. This ensures that images come out detailed with vibrant colors. The sound department is taken care of thanks to powerful speakers by Harman Kardon, to ensure an incredible listening experience.

The Transformer 3 Pro is powered by an Intel Core i5 processor, 8GB of high-speed 2133MHz RAM, and a PCIe x4 ultra-fast SSD of up to 1TB capacity for the ultimate performance. Its versatile, reversible USB Type-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps. Thunderbolt™ 3 allows for incredibly fast 40Gbps data transfers and has support for dual external 4K UHD displays. The Transformer 3 Pro also comes with USB 3.0 and HDMI ports for connectivity. A 13MP rear camera has also been incorporated to allow capture of high-resolution photos and videos, as well as a front-facing camera with Windows Hello facial recognition  to enable users to log in with just a quick glance.

Several accessories are available for the Transformer 3 Pro/Transformer 3 devices:

  • The ASUS Pen which is a beautifully crafted writing and drawing stylus detects 1024 levels of pressure for completely natural note-taking and sketching experiences with a high degree of control. Users can also capture photos with Transformer 3 Pro’s high-resolution camera and annotate them directly with ASUS Pen.
  • ASUS Universal Dock is a hub that provides a full range connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD Card reader.
  • ASUS Audio Pod is an entertainment accessory, with four powerful speakers that deliver amazing 360° virtual 5.1-channel surround-sound with rich, defined bass.
  • ROG XG Station 2 is an external graphics card dock that gives Transformer 3 Pro desktop-grade graphics performance, turning it into a VR-ready gaming powerhouse or workstation.

ASUS Transformer 3: The Mobile PC, Redefined


The ASUS Transformer 3 is a combination of ultimate mobility, convenience, and expandability. It is crafted from aluminum, weighs 695g and only 6.9mm thin, it carries the same design language as its Pro counterpart. Equipped with the detachable Transformer Sleeve Keyboard and two-position display stand, the Transformer 3 provides comfortable typing and smooth, accurate input for the best experience. It is also available in Icicle Gold and Glacier Gray color options.


Like the Pro, the Transformer 3 also has a 12.6-inch display with 2880 by 1920 resolution at 275ppi pixel density. It also has the Tru2Life technology which optimizes every pixel in each frame before it is displayed, to ensure superior contrast and clarity. The sound department is also taken care of by Harman Kardon’s quad-speaker audio system. The Transformer 3 automatically adjusts the routing of low and high audio frequencies to the correct speakers depending on the orientation of the device, for optimum audio quality


The Transformer 3 is powered by 7th-generation Intel Core processors with an SSD of up to 512GB capacity and up to 8GB RAM to deliver fast performance for work and play. It also has a reversible USB Type-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps. Thunderbolt 3 allows for unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. It also has a fingerprint reader and a 13MP camera for capturing high-resolution photos and videos.

Similar to the Pro variant, the Transformer 3 is also compatible with the ASUS Pen, ASUS Universal Dock, ASUS Audio Pod, and ROG XG Station 2 for expanding its capabilities.

Model Specs Price
Zenbook 3 Intel Core i7 Processor
512GB M.2 SSD
USB Type-C Port
Transformer 3 Pro Intel Core i5-6200u Processor, 2.3GHz
512GB M.2 SSD
12.6″ WQHD+ 2880 x 1920 300NITS Touch
Intel Thunderbolt 3
Transformer 3 Latest Intel Core M Processor
128GB M.2 SSD
12.6″ WQHD+ 2880 x 1920 300NITS Touch
Intel Thunderbolt 3
Sleeve Keyboard


The newly launched ASUS products will be available at the following stores:

Location Dealer
Centrio Mall CDO 8Telcom
Victoria Plaza 8Telcom
Limketkai 8Telcom
Abenson Ascott Abenson
Abenson Ventures Alabang Abenson
SM Seaside Cebu Aerophone
SM City Cebu Aerophone
SM Fairview 3F Asianic
SM City Bacolod BCG
SM Lanang Premier Columbia
SM Ilo-ilo Concept Computer
Festival Mall 3F Datacore
ATC Mall Alabang Ephone
SM Bicutan Flasher
SM Clark Fonerange
SM North EDSA Fonetwist
SM Mall Of Asia Gigahertz
SM Calamba Greentelcom
SM Bacoor Greentelcom
Market Market Intogadgets
Trinoma Intogadgets
Kimstore Kimstore
Lazada Lazada
KCC Mall Zamboanga Lenin
SM Pampanga MemoXpress
SM Sta. Rosa Laguna MemoXpress
ASUS Online Store MemoXpress
SM San Lazaro Mobilizer
Robinsons Ermita Modern Gadgets
SM Dasmarinas Modern Gadgets
SM City Baguio Mt. Studio
SM North EDSA PC Express
SM MOA Powertel
SM Southmall Redbooth
SM Cabanatuan TCA
Centrio Mall CDO Technomart
SM City Lipa Viewers
SM North EDSA Villman
SM Megamall Villman
Gaisano Mall Davao Wiltelcom
SM Taytay Wirecomm
SM City Rosales Wow Mobile
NCCC Mall of Davao Y Telecom
KCC MALL 2/F Zamboanga Lennin
SM Mall of Asia, 2/F, Pasay City Gigahertz
ROG Concept Store, SM Megamall, 4/F, SM CyberZone, Pasig City Complink
ROG Concept Store, SM North Edsa, 4/F, SM CyberZone, Quezon City PC Express
SM Fairview, 3/F, SM CyberZone Asianic
Festival Supermall, 3/F, Filinvest Alabang Datacore
SM Lanang, 3/F, SM CyberZone Columbia
SM Bacolod, 2/F, SM CyberZone BCG
SM Cabanatuan, 2/F, SM CyberZone TCA
SM IloIlo, 3/F, SM CyberZone Concept
Ayala Centrio Mall, 3/F, Cagayan De Oro Technomart

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.