Let me put this straight – I have been playing PUBG for more than 70 hours now, and I have no plans of quitting. If you’re following us on our social media channels, then you may have seen us playing the game.
The game is like drugs wrapped in PTSD-pita bread. 3 weeks ago, my friends and I put up a PUBG voice channel on our Discord server. Today, our server already has a total of 4 PUBG-teams – all filled with 4 players each channel – concurrently playing the game from 10pm to 3am. It’s wild.
What is PUBG anyway?
Allow me to put it in a context you’d easily appreciate: Hunger Games, 100 people parachuting down to a 8x8km island, loot fest, and become the lone survivor. These things define what PUBG is all about. It’s a mad survival game, mixed with RNG and poisonous gas.
Hype Train is for real!
The game was launched was launched at Early Access in March 2017, and Bluehole – the developers – are looking at graduating the game from Early Access to full retail release within the next 2 months. It will also be a console timed-exclusive game to Xbox One.
There are over 4M gamers who bought the game from Steam (as of this writing). For an Early access product worth PhP760, you can already compute how much the developers have already earned from it, and they are just getting started.
One round of PUBG may extend to 30 minutes. According to Steamdb, the median playtime among all players in the last 2 weeks is 10 hours, which roughly translates to 20 to 30 rounds of PUBG. The average playtime among all players, on the other hand, is 17.4 hours! That’s a lot of time fragging, sniping and camping.
Steamspy tells a far more comprehensive data: concurrent daily players rise up over the past weeks. Most number of concurrent players was 257,018 – its peak since it was launched in March 2017.
The developers are committed to continuously update PUBG in the next months before official release. Recently, BlueHole pushed their Month 3 update, which includes tons of new improvements, weather settings, spectator mode settings and guns. You can check out their lengthy patch note on this link or below.
A Fun Game for Streamers
It is obvious that PUBG caught the interest of many players and game streamers globally, but we hope that it doesn’t die out easily just like what happened to H1Z1 and DayZ. PUBG is a different animal though from the start. It has huge plans from the very start: it was made specifically with game streamers in mind. Its spectator mode was designed for esports and interactive content creation. In fact, famous Twitch streamer Sacriel, Grimmz and Cohhcarnage have been using the game and the spectator mode platform as means to educate and entertain their respective viewers.
This model, which Bluehole developed, is bound to grow even further. Currently, spectator mode and custom servers are only available to PUBG partners. However, given the popularity of these platforms/features built in to the game, the likeliness for relaxing or bringing it to more gamers is high.
The Road to eSports
Given the current setup and partner-exclusive features of PUBG, the game’s road to eSports territory is not far from reality. It is getting there, but Bluehole has to put all the necessary components needed to make it fully ready for eSports:
- Continuous rebalancing of game componens such as weapons, cars, loot RNG, etc.
- Listening to positive and negative feedback from fans
- Encourage creation of contents for digital consumption to increase brand’s earned media
- Encourage limited time free play
- A more robust eSports subplatform: spectator-mode for casters, tournament bracket
- Supportive and fun community
As of today, Bluehole’s plan to make the game fully ready for eSports is taking shape.
Esports Orgs & Tournament Organizers looking to be involved with @PUBATTLEGROUNDS – We will be releasing Custom Game Access Guidelines soon!
— PLAY BATTLEGROUNDS (@PUBATTLEGROUNDS) June 30, 2017
In fact, Melissa Mok, Senior Partnerships Manager of Bluehole seemingly confirmed that LAN play preferrable for organized event will come.
Bluehole is just getting started; and PUBG has nowhere to go but up. The community is too hyped up and the developers are actively listening to suggestions and feedback.
It is also obvious that Bluehole is actively targeting content creators and streamers as the company’s means to build more hype and bring more people together to love their product. It is working, and I believe that there are no other qualified people to be targetted than those who play and engage with the people watching them.