If you think that your phone takes low quality selfies, local smartphone maker, Cloudfone, just announced their big shift of focus to making phones with better cameras. Earlier today, the company announced 2 new smartphones, which are set to reshape the company towards making “awesome” devices, able to deliver the Cloudfone’s commitment to solve the problem of low quality selfies.

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According to Cloudfone CEO, Eric Yu, the market’s and customers’ demands and needs shift the direction of their company. Their previous metal series in 2016 brought excitement to consumers. This brought Cloudfone to grow their sales to 11% during the 1st quarter of 2017. This year, due to the demand of Filipinos to taking amazing photos, Cloudfone changes their direction by focusing on camera. For Cloudfone, Filipinos deserve awesome smartphones.

Cloudfone Excite Prime 2

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First off, they launched the successor to the well loved Excite Prime, the Excite Prime 2. The new smartphone sports a 5.5-inch HD display with 2.D glass, and is powered by a MediaTek MT6737 quad-core cpu clocked at 1.3GHz. There’s also 3GB of RAM, which should be enough for the average user, and 32GB of internal storage expandable with a microSD card.

Excite Prime 2 has a 13MP auto-focus main camera, and a specialized 8MP front camera that is capable of producing the depth of field effect, aka “Bokeh”, along with a front flash for needed illumination in low light conditions. Moreover, the device runs on Android Nougat out of the box and packs a 3,000mAh battery. Pricing and availability is still to be confirmed.

Cloudfone Excite Prime 2 Specs:

  • 1.3GHz 64-bit MediaTek MT6737 Quad-Core Processor
  • Metal Back Cover
  • 3GB of RAM, 32GB of internal storage expandable via microSD card
  • 5.5-inch HD Display, 2.5D CURVED screen
  • 13MP rear camera, AF
  • 8MP front camera, portrait mode, front flash  (vs 5MP of Excite Prime)
  • Android Nougat
  • Dual SIM, LTE (vs 3G on Excite Prime)
  • 3,000mAh battery
  • Sensors: Accelerometer, Orientation, Gyroscope, Proximity, Gravity
  • PhP5,999

Cloudfone Excite Prime 2 Pro

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This came out as something we didn’t expect. The Pro version sports a fairly better specs than its kin. This one has 2 rear facing cameras: a 13MP + 8MB cameras with advanced Portrait Mode, which can produce photos with Bokeh effect. The new smartphone also has a 20MP front facing camera, which also supports Portrait Mode. Eric Yu, said that Cloudfone has been putting much effort in building software and tune the camera and sensors correctly. Cloudfone had to join forces with various brands in the world to put up something amazing for Filipino consumers.

Cloudfone Excite Prime 2 Pro Specs:

  • 1.4GHz Snapdragon 430 MSM8937 Quad-Core Processor
  • 4GB of RAM, 64GB of internal storage expandable via microSD card
  • 5.5-inch HD Display
  • 13MP + 8MP rear camera, AF (Sony IMX 376)
  • 20MP front camera, portrait mode, front flash
  • 3000 mAh, supports Quick Charge 3.0
  • Android Nougat
  • Dual SIM, LTE
  • Sensors: Accelerometer, Orientation, Gyroscope, Proximity, Gravity

Apart from cameras, Cloudfone took a lot of inspiration from the designers all over the world. Eric Yu, in fact, took up a red version of the Excited Prime 2 Pro, and I must admit that it looked beautiful. Despite all the cool things about the Excite Prime 2 Pro, the company said that they will not taking away affordability as the main driver in their business.

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A Fitting Event and Exciting Campaign by Cloudfone

The event, which Cloudfone, mounted today is probably one of the most organized and unique ones I’ve experienced. Our videos below show everything we did the whole day, and the word ‘awesome’ truly fits very well to every experience.
Delivering ‘awesome experience’ is key to Cloudfone’s latest campaign: “You deserve awesome”.

Every awesome experience needs to be documented, and an awesome selfie phone at a price that fit the budget complete the full campaign of Cloudfone.

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Author

Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of GadgetPilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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