ASUS confirms launch of Zenfone 4 on August 17


Today, after several teasers about their newest global ambassador, Gong Yoo, ASUS confirmed the official launch of the Zenfone 4 on August 17 in ASUS Global Press Conference in Taiwan.

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Zenfone 4 was a no-show during Computex 2017. The announcement today at their Global Facebook page confirms the rumor that the new flagship will get a separate and more grandeur launch, compared to its previous flagship, which was unveiled last Computex 2016.

Based on the teasers released by ASUS last July 2017, the latest Zenfone 4’s features are highly focused on power, style and style, thus the We Love Photo tag line.

We analyzed the caption per image, and came up with these:

  • Time to be more than ONE: dual camera lens
  • Time to see MORE: zooming capability
  • Time to be CLEARER: AMOLED screen
  • Time to see more than ONE: Unique camera software technology

There have been specs and hardware leaks of Zenfone 4 and its variants during the past weeks. @Krispitech


Could these images be the Zenfone 4, Zenfone 4 Selfie, Zenfone 4 Pro and the Zenfone 4 Max?

Robert Pezzali of even replied to Krispitech an alleged image (probaby housed in a slim case) of the Zenfone 4 Pro along with hardware specifications.

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Courtesy: DDAY.IT

Zenfone 4 Pro Z01GS Leaked Specifications (unconfirmed):

  • Snapdragon 835
  • 6GB RAM
  • 64GB Internal Memory
  • Dual Camera (2x Zoom, similar to what Apple has implemented on the iPhone 7/7 Plus)
  • 21 Megapixel main camera /  ? secondary rear camera
  • QuadHD 5.7-inch display

KS048504 also submitted a supposed image of Zenfone 4 Pro to Slashleaks, which looks quite similar to Gong Yoo’s smartphone on the official image. Whether this is indeed the Zenfone 4 Pro, the Zenfone 4 or something else remains to be known this August 17.

Gong YooLast July 2017, consumers got a glimpse of the “battery king” version of Zenfone 4 Max. We are not entirely sure why they launched it earlier than its flagship, but we find it an amazing way to tease what could be in store for those who have been eagerly anticipating for the Zenfone 4.

This August 19, ASUS is scheduled to officially unveil the Zenfone 4 and its variants. Full specifications and prices will be announced during the event at SMX Convention Center in Pasay City.

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Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.