In less than two years, Vivo has already established itself as one of the highly competitive mobile brands in the country.
Based on the International Data Corporation’s Quarterly Mobile Phone Tracker, Vivo is the fastest growing smartphone brand, with a quarter-to-quarter growth rate of 66% here in the Philippines.
The brand has also made waves in the smartphone retail space using cash-rich marketing, aggressive sales promoter incentives and unprecedented levels of retailer support, in many ways, challenging the traditional vendor-dealer relationship.
Vivo became a top of mind brand for Filipinos, thanks to high visibility TV, print and billboard endorsements Golden State Warriors point guard Stephen Curry. Weekly Mall Tours in and out of Metro Manila with celebrities like Tony Labrusca, McCoy de Leon, Sue Ramirez and Andrea Brillantes also enabled shoppers to experience the brand’s product lineup up close.
The V5s is the brand’s current flagship that runs on Android 6.0 with 4GB of RAM along with a 3000mAh battery. Available in crown gold, rose gold and matte black, it’s the world’s first smartphone to feature a 20MP front camera capable of achieving the bokeh effect, making it possible to have super-sharp selfies with a much-desired artistic, defocused background.
The powerful front camera is also capable of shooting the Group Selfies and Softlight Glow Selfies. The 13MP rear camera on the other hand captures precious moments with equal crispness and vivid color.
The IDC is expecting smartphone sales to increase in the last quarter of the year as the
coming Christmas holidays usually signal a spike in the demand for quality smartphones.
The IDC is the premier global provider of market intelligence, advisory services and events for various industries such like information technology, telecommunications and consumer technology markets. Its Tracker products provide accurate and timely market size, vendor share and forecasts for hundreds of technology markets from more than 100 countries worldwide.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
