PLDT, the country’s leading digital services provider officially opened its very first concept store in the metro, located at the second floor of the Promenade in Greehills, San Juan. It’s also the first PLDT sales and service center in the area.

PLDT Greenhills SSC Inside
The aesthetic represents the future of Filipino homes—sleek, modern and yet warm and inviting.

Apart from catering to standard customer transactions such as new line applications and bills payment, PLDT’s new concept store also features one-of-a-kind interactive displays. For customers who are deciding on which broadband plan will be able to experience the actual differences in speed using the broadband visualizer, which simulates broadband and data usage per plan.

There’s also an Augmented Reality display, an oversized version of the mobile application, Snapchat, which lets users take photos on changing and interactive backgrounds. This is also accessible to passersby, as it’s located just outside the SSC.


The new SSC also offers video chat service to customers, so that they can experience the service offerings from PLDT Home Fibr, DSL and Ultera first-hand. Those who are waiting can also learn more about PLDT’s products and services, while enjoying high-speed browsing, video streaming, gaming and social media surfing through the interactive displays.

PLDT Greenhills SSC Ribbon Cutting
Bb. Pilipinas Grand International 2016 Nicole Cordoves (center) leads the ribbon cutting ceremony together with (L-R): Paolo Lopez, PLDT VP and head of national retail sales and operations; Louella Aquino, PLDT head of home customer care and sales support, and strategy and performance management.; Ana Fernando, PLDT head of home sales and service center management; and Gillian Gonzalez, PLDT vice president for retail strategy and development office.

The formal opening was hosted by TV personality Cesca Litton, in the presence of PLDT executives with special guest, Bb. Pilipinas Grand International 2016 Nicole Cordoves.

“The launch of our first concept store in Metro Manila is part of our continuous efforts to serve our subscribers better. It has all the elements necessary, including retail science and of course, world-class internet, to give our customers the best digital experiences outside the home. We have plans to open more concept stores, and we’re very excited bring this unique experience to more subscribers.” – PLDT FVP and Home Business Head Oscar A. Reyes, Jr.

The very first PLDT concept store was opened in SM Seaside City in Cebu. For more details, you may visit

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.