Jollibee, the Philippines’ No.1 fast food chain, has been capturing the hearts of Filipinos with its signature, Langhap-Sarap meals. Lately, the brand has also been winning the hearts of millions online with a series of digital contents, each one a hit. If you’re a victim of the tear jerking videos of Jollibee recently like their #KwentingJollibee “Vow”, their heart touching videos is surely a hit in the industry.

According to Community Plus, a widely-used social media monitoring tool reports that from January to June 2017, Jollibee has managed to dominate the competition in the Quick Service Restaurant category (QSRs). This is particularly evident in Facebook, where it garnered a staggering 37% of engagement, twice that of its closest foreign competitor.

Another social media intelligence tool, Thoughtbuzz, also reports that Jollibee registered 1.5 Millon mentions across various digital platforms, making it the no. 1 most talked about QSR brand. That’s almost thrice the results from its competitors in the same period.

“Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets. Through world-class, highly engaging online content and digital innovations, we will continue to break the internet to reinforce our position as the Philippines’ most loved, most talked about brand. For us in Jollibee, capturing the hearts of the Filipinos online (and offline) is the ultimate reward.” – Francis Flores, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head.

The Kwentong Jollibee Success

If you haven’t watched a single episode of Kwentong Jollibee, then you’ve missed out on something big. The brand’s original series has not only gone viral multiple times this year, but has also earned multiple accolades from global industry leaders.

The highly evocative “Vow”, “Date”, and “Crush” videos show during the valentine season, successfully captured the online audience with over 50 million views on Facebook and YouTube, about 1.3 million shares, 7.5 million in engagement, and 82 million reach (72% organic). The series also generated over PhP150 million in free PR and media values as well.

To other brands, reaching this certain number in an organic way is almost impossible. For Jollibee, they landed in a gold mine in how to touch more Filipinos with emotion. The viral success of the series continued during the mid-year with “Parangal” and “Powers” which are tributes to the sacrifices of moms and the heroic deeds of dads, for providing a comfortable life to their families.

Currently, this trend is still prominent to Jollibee and we think their momentum for this kind of format isn’t an “Another ordinary campaign”. As long as they keep their soft sell approach and the “hugot” of Filipinos, this formula is a sure digital viral campaign for the brand.

An Array of World-Class Content

Apart from its online ads, Jollibee has also produced successful online campaigns, such as the JolliDance showdown series with 29 million views on Facebook and YouTube, along with digital engagement innovations such as the Twitter Intercept, which suggests various Jollibee products depending on the topic and what part of the day it is.

The brand was also the first in the QSR industry to introduce an augmented reality experience called JolliDance Showdown app, which to date, has already registered 100,000 downloads.

It lets kids turn the Jolly Joy Box of their Jolly Kids Meal into into an interactive platform, and bring to life a dancing Jollibee, compose their own tunes, and personalize their avatars, leading to a unique augmented reality experience.

Together, these efforts have contributed to an astonishing share of engagement across the QSR market on the digital platform. As such, you can look forward to more exciting digital content from Jollibee in the coming months.

To stay updated with Jollibee’s new campaigns and products, you may follow their official accounts on Facebook, YouTube, Twitter, and Instagram.

 

 

 

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Author

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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Tokyo Game Show Special Coverage

Tokyo Game Show 2018

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Witness this year’s biggest gaming convention in Asia, the Tokyo Game Show 2018. This September 19, our team will fly to Tokyo, Japan, to be part to TGS 2018. Special thanks to our brand partners Huawei Mobile, PLDT Home, Smart Communications and Cherry Mobile for making this coverage possible.

The Gadget Pilipinas Team was given access to a press briefing with Hidetaka Miyazaki, Director from From Software and a bit of hands-on gameplay. Here’s our take on the hands-on gameplay and the insights from the press interview. We also  figured a listicle is in order to rundown why this game will match the hype surrounding it.

Here’s our Top 5 reasons why “Sekiro: Shadows Die Twice” is to die for.

1) The game is Tenchu-inspired

sk8lqukaqalhq2mrzkqd 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forIf you’ve played any of the Tenchu games in previous game consoles, you know that the use of the grappling hook to set-up a one-slash-stealth kills from above is a hallmark of the series. Zipping to rooftops and treetops will be the go-to move in this game to get rid of sentries. And yes, those ever-so glorious decapitations and dismemberments with the stealth kill are present.

2) Casual or hardcore can play

sn1rmqcvrwomyuttaoyq 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forFrom Software is notorious for challenging games and Sekiro: Shadows Die Twice is no exception. However, Hidetaka Miyazaki, Director of From Software, revealed that he himself is a casual gamer and has made it clear that the game should be accessible to beginners and experienced players alike.

3) Upgradeable prosthetic arm

jjn6e6ivua5u142iukql 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forThat prosthetic arm that Sekiro has isn’t just for looks. It can launch a grappling hook and is upgradeable too. No details were revealed but its good to know that a skill-tree based system is in place. Think Horizon Zero Dawn or Spiderman on the way skill and gadgets are upgraded. Tech upgrades set in feudal Japan? What’s not to like?

4) Play the style that suits you

jo1pi5md3myj0pxynz9p 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forStealth like Tenchu or head-on like Dark Souls? It’s up to you. What’s clear is that you can’t use stealth for the whole campaign since the game wasn’t designed that way. Stealth can be used to thin enemy numbers and to preserve your health before confronting the big boss. The mix of stealth and hack and slash is always a good mix to change-up the pace and should suit any gameplay style.

5) Single-player only campaign can last 20 to 30 hours 

ocxemodvr6oa72argpyo 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forThat’s the length of the campaign as per Miyazaki. The game is focused-solely on the single-player experience. No more wayward players who can just jump-in and help or derail your campaign. From Software also focused on the story-telling. Given that no resources were spent in developing the multiplayer aspect, expect the campaign to take it up a notch.

Sekiro: Shadows Die Twice will be released on March 22, 2019 on PC, Xbox One and the Playstation 4.

Our Tokyo Game Show 2018 Coverage is brought to you by our brand partners: Huawei Mobile Philippines, PLDT Home Fibr, Smart and Cherry Mobile. Access our coverage here.

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Heads-up, Pro Evolution Soccer (PES) players. The PES game you’re playing on your phone is going to get a major upgrade.

For starters, the visuals will get a major overhaul and will be using Unreal Engine 4 – the same graphics engine used in triple A games for consoles and PCs. With the use of Unreal Engine 4, PES will be inching closer to how it looks versus its console port. It

Next, over 3,000 new animations, improved player AI with every playstyle accounted for, and realistic ball movements has been optimized for fans to enjoy the ultimate soccer game.

And lastly, 10 new league licenses from Europe, South America and Asia have been added, including Japan’s J. League.

The best part? Despite these updates,  Winning Eleven 2019 is still free-to-play (with in-game purchases).

PES 2019 promises to give a life-like behavior of the beautiful game and should take competitive mobile sports gaming to new heights.

Screen Shot 2018 09 21 at 1.16.38 AM 640x327 - TGS 2018: PES mobile game to be updated to "Winning Eleven 2019" this December!

More about the game and new features, here.

Our Tokyo Game Show 2018 Coverage is brought to you by our brand partners: Huawei Mobile Philippines, PLDT Home Fibr, Smart and Cherry Mobile. Access our coverage here.

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