Vivo has recently entered the Hong Kong mobile market, along with the release of its new X20 smartphone. Now, the company has revealed its plans of expanding further into other global markets in its aim of bringing the brand closer to more consumers. Vivo’s products will soon be available in Taiwan, Singapore, and Russia, with a push to the African market to follow next year.
According to Counterpoint, Chinese smartphone brands now account for 48% of the global smartphone market share. And Vivo, building on the success of the V7+ in India, Thailand, the Philippines, Myanmar, Malaysia, Indonesia, Pakistan, Cambodia, and Bangladesh, eyes to expand its reach to more people in the world through quality products and breakthrough technology.
“Since our first entry into the international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research to bring innovative and stylish products that meet their lifestyle and needs. We are thrilled to enter Hong Kong, Taiwan, Singapore, Russia and Africa in the coming months. By bringing consumers our innovative and quality products designed with them in mind, we hope to inspire young people around the world to stay true to their individuality and embrace self-confidence.” – Alex Feng, Senior Vice President of Vivo.
The announcement follows the launch of the V7+, the ultimate selfie shooter with a 24MP front facing camera and 5.99-inch 18:9 FullView display, representing the brand’s mission of empowering self-expression for the next generation. Thanks to advanced technologies, it allows consumers to fully capture and enjoy their meaningful moments.
In Q2 of 2017, Vivo also ranked 5th in global smartphone sales in terms of volume with a 6.6% market share, according to the latest research by Gartner.