Moscow, Russia, 2 December 2017 – As an official FIFA World Cup Sponsor, Vivo, a young leading global smartphone brand, reveals the special edition handset created for the 2018 FIFA World Cup Russia and has specially created the FIFA World Cup edition handset for FIFA staff at the tournament. 32 teams have booked their places at the tournament, and the Final Draw was held on 1 December at the State Kremlin Palace in Moscow.
Custom-made Vivo Smartphone for FIFA made an appearance
The Draw attracted much attention since it impacts the performance of each participating
team at the 2018 FIFA World Cup Russia. As a milestone event before the start of the
tournament, the Draw was attended by high profile guests, government officials and FIFA
representatives, as well as accredited media and the proud members of the FIFA Commercial Affiliates.
As a part of this historical and unique moment, a brief ceremony was held ahead of the
Draw for the handover of the customized Official Smartphone of the 2018 FIFA World Cup
Russia.
Continued commitment in bringing the Vivo experience to more consumers around the globe
The partnership with FIFA is one of many to help Vivo reach more young people globally,
especially among fans of large sporting events. As a part of the cooperation between Vivo
and FIFA, Vivo will continue to initiate several fan activities and activations to translate the
passions and fun of sports to fans. This will continue to lay a solid foundation for Vivo to
further explore and establish a leading position in overseas markets. In October, Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia.
When the 2018 FIFA World Cup kicks-off, FIFA staff will be relying on the special edition Vivo handset to help deliver the most anticipated football event in the world. The partnership with FIFA strongly connects Vivo’s creative, joyful, and international brand image with consumers all over the world.
Editor’s Thoughts
There’s no specific mention of what phone it is, but according to another article from a popular website, the phone is actually the new Vivo X20.
The Vivo X20 features a 6.01-inch 18:9 display, and is powered by the new Snapdragon 660 processor, along with 4GB of RAM and 64GB of storage. It also features dual rear cameras composed of two 12MP sensors, in conjunction with a 12MP selfie camera.
The X20 packs a 3,250mAh batttery and runs on Funtouch OS 3.2 on top of Android 7.1.1 Nougat. (Source: GSMArena)
We have no news as to whether this phone will be available in other markets soon, but if this press release is a sign, well, it would certainly be welcome.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
