The biggest names in showbusiness are proud ambassadors of Vivo

Before the introduction of local brand endorsers, NBA superstar Stephen Curry signed up as Vivo’s biggest ambassador September of 2016. Locally, Vivo Philippines welcomed dancer, model, and actor McCoy De Leon and one of the top lifestyle blogger in the Philippines Verniece Enciso two months later in November.

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Mccoy De Leon and Verniece Enciso with Vivo Brand Driector Annie Lim, Vice President Hazel Bascon and CEO Ted Shone [Photo: VivoPhil]
In September 2017, during the grand launch of the Vivo V7+, Vivo introduced their newest brand endorsers headlined by show-business royalty in the Philippines to date: Kathryn Bernardo and Daniel Padilla. The other brand endorsers are Maymay Entrata, Pinoy Big Brother Season 7 Big Winner and teen queen star Barbie Forteza, Heartthrobs Inigo Pascual and Tony Labrusca and Soul Supreme turned Vivo Family member KZ Tandingan. Boyband PH are also one of the brand’s most influential endorsers composed of Joao Constancia, Niel Murillo, Tristan Ramirez, Russell Reyes, Ford Valencia. The Voice Kids runners-up Sassa Dagdag and Darren Espanto, Pinoy Big Brother alumna Maris Racal, Kisses Delavin, and Loisa Andalio, Instagram sweetheart Sue Ramirez, singer-song writer TJ Monterde, child star turned telenovela star Andrea Brillantes, The Voice alumnus Jason Dy, Star-struck Kids discovery Paul Salas, comical, rising star Chiena Filomino, model Kira Balinger, and sexy DJ Ashley Rivera were also unveiled as influencers late last year during the V7+ unveiling. For the year of 2017, Vivo accumulated 27 local endorsers.
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Inigo Pascual takes a selfie with other Vivo endorsers and Vivo executives during the grand launch of the Vivo V7+ at the Marriott Grand Hotel [Photo: VivoPhil]
Marketing Strategy with Vivo

With the famous names included in its Vivo Family, Vivo has a surefire spot in positive brand presence.  Vivo has dominated the smartphone limelight for some time now and with the impressive names in the Vivo Family, the brand should very well expect a meteoric rise to greater heights. As such, Vivo leveraged on this benefit by launching several events involving their endorsers.

One of the most successful is Popssss, an online music program that is part of the roster of shows of ABS-CBN’s One Music PH. Popssss, powered by Vivo Philippines, featured fresh and seasoned talents in the local music scene. Popssss, which launched in February of 2017, featured former child star and now soap opera star and recording artist Alexa Ilacad in its successful pilot episode with Vivo endorser Inigo Pascual hosting the program.

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Tony Labrusca shares a selfie with Inigo Pascual during an episode of Popsss [Photo: VivoPhil]
Another one of the biggest collaboration work Vivo Philippines entered into was the Mega Fashion Week in October 2017 with Mega Magazine. As co-sponsor of the event, Vivo bagged the spotlight for some of its brand endorsers in the glitzy fashion affair. Part of the pre-event gala of the Mega Fashion Week was Verniece Enciso, fashion and lifestyle blogger. At the launch night, Vivo as co-sponsor presented a MEGA Fashion Film on Vivo Family headliner and Mega Magazine cover girl Kathryn Bernardo. The trendy opening party, with the biggest names in the fashion industry in attendance, plus a reunion of the MakingMEGA stars will all be captured using no less than the Vivo V7+ clearer-selfie, perfect shot smartphone. At the Fashion Show event in October 28, Vivo endorser Kisses Delavin will be gracing the MEGA Fashion Week catwalk.
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Kisses Delavin was one of the headliners during the Vivo sponsored Mega Fashion Week [Photo: Vivo Phil]
A fun, lighthearted online show is the Vivo Exclusive episodes where Vivo influencers were asked to do fun challenges. Darren Espanto’s marshmallow challenge, which earned 96,000 views, involved Darren fitting as much marshmallow in his mouth while Boyband PH reveal each other’s secrets in Vivo Exclusive’s Name Drop episode. McCoy De Leon answered “kilig” questions “fished” from a fish bowl to the delight of fans which garnered 76,000 views to date.

Lastly, fans were thrilled with Inigo Pascual’s successful Para Saýo Thanksgiving Concert in December 1, 2017 at the Music Museum while McCoy De Leon and on-screen partner Elisse Joson had a mini concert cum album launch November 25, 2017 at the SM Skydome.

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Mcclisse concert at SM Skydome [Photo: VivoPhil]
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Inigo Pascual Concert at Music Museum with Maris Racal and KZ Tandingan [Photo: VivoPhil]
For inquiries about Vivo, visit the Vivo website or check out their Facebook, Instagram, and Twitter accounts.

Vivo is a global brand known for its selfie-centric smartphones which represents the brand’s mission of empowering self-expression of the next generation. It features the most advanced technologies, not only to the cameras but to all aspects, from photo shooting to display, helping media-savvy and social media devoted consumers to capture and enjoy their most significant moments. In the Philippines, Vivo places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores an counting nationwide. On a global scale, there are already about 200 million Vivo users in 2017. Vivo attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most stylish local celebrities chose to support Vivo.

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Author

Criss Galit is a multimedia artist, and an avid gamer. He is also a singer when he goes to karaoke with friends. He loves watching films when he just wants to relax and get immersed in the theater. He has done freelance graphic design work for a few years, and is now looking forward to expand and share his creativity in different mediums and technologies.

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Tokyo Game Show Special Coverage

Tokyo Game Show 2018

41711344 10155988194573337 3113579199126831104 o - We are going to Tokyo Game Show 2018

Witness this year’s biggest gaming convention in Asia, the Tokyo Game Show 2018. This September 19, our team will fly to Tokyo, Japan, to be part to TGS 2018. Special thanks to our brand partners Huawei Mobile, PLDT Home, Smart Communications and Cherry Mobile for making this coverage possible.

The Gadget Pilipinas Team was given access to a press briefing with Hidetaka Miyazaki, Director from From Software and a bit of hands-on gameplay. Here’s our take on the hands-on gameplay and the insights from the press interview. We also  figured a listicle is in order to rundown why this game will match the hype surrounding it.

Here’s our Top 5 reasons why “Sekiro: Shadows Die Twice” is to die for.

1) The game is Tenchu-inspired

sk8lqukaqalhq2mrzkqd 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forIf you’ve played any of the Tenchu games in previous game consoles, you know that the use of the grappling hook to set-up a one-slash-stealth kills from above is a hallmark of the series. Zipping to rooftops and treetops will be the go-to move in this game to get rid of sentries. And yes, those ever-so glorious decapitations and dismemberments with the stealth kill are present.

2) Casual or hardcore can play

sn1rmqcvrwomyuttaoyq 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forFrom Software is notorious for challenging games and Sekiro: Shadows Die Twice is no exception. However, Hidetaka Miyazaki, Director of From Software, revealed that he himself is a casual gamer and has made it clear that the game should be accessible to beginners and experienced players alike.

3) Upgradeable prosthetic arm

jjn6e6ivua5u142iukql 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forThat prosthetic arm that Sekiro has isn’t just for looks. It can launch a grappling hook and is upgradeable too. No details were revealed but its good to know that a skill-tree based system is in place. Think Horizon Zero Dawn or Spiderman on the way skill and gadgets are upgraded. Tech upgrades set in feudal Japan? What’s not to like?

4) Play the style that suits you

jo1pi5md3myj0pxynz9p 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forStealth like Tenchu or head-on like Dark Souls? It’s up to you. What’s clear is that you can’t use stealth for the whole campaign since the game wasn’t designed that way. Stealth can be used to thin enemy numbers and to preserve your health before confronting the big boss. The mix of stealth and hack and slash is always a good mix to change-up the pace and should suit any gameplay style.

5) Single-player only campaign can last 20 to 30 hours 

ocxemodvr6oa72argpyo 770x433 - Top 5 reasons "Sekiro: Shadows Die Twice" is to die forThat’s the length of the campaign as per Miyazaki. The game is focused-solely on the single-player experience. No more wayward players who can just jump-in and help or derail your campaign. From Software also focused on the story-telling. Given that no resources were spent in developing the multiplayer aspect, expect the campaign to take it up a notch.

Sekiro: Shadows Die Twice will be released on March 22, 2019 on PC, Xbox One and the Playstation 4.

Our Tokyo Game Show 2018 Coverage is brought to you by our brand partners: Huawei Mobile Philippines, PLDT Home Fibr, Smart and Cherry Mobile. Access our coverage here.

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Heads-up, Pro Evolution Soccer (PES) players. The PES game you’re playing on your phone is going to get a major upgrade.

For starters, the visuals will get a major overhaul and will be using Unreal Engine 4 – the same graphics engine used in triple A games for consoles and PCs. With the use of Unreal Engine 4, PES will be inching closer to how it looks versus its console port. It

Next, over 3,000 new animations, improved player AI with every playstyle accounted for, and realistic ball movements has been optimized for fans to enjoy the ultimate soccer game.

And lastly, 10 new league licenses from Europe, South America and Asia have been added, including Japan’s J. League.

The best part? Despite these updates,  Winning Eleven 2019 is still free-to-play (with in-game purchases).

PES 2019 promises to give a life-like behavior of the beautiful game and should take competitive mobile sports gaming to new heights.

Screen Shot 2018 09 21 at 1.16.38 AM 640x327 - TGS 2018: PES mobile game to be updated to "Winning Eleven 2019" this December!

More about the game and new features, here.

Our Tokyo Game Show 2018 Coverage is brought to you by our brand partners: Huawei Mobile Philippines, PLDT Home Fibr, Smart and Cherry Mobile. Access our coverage here.

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