Google recently celebrated its fifth anniversary in the Philippines. Along with this monumental event was a promise of a stronger commitment to contribute to the country’s digital, economic, and cultural growth.
Businesses Thriving Online
Google is increasing its efforts to help micro, small and medium enterprises (MSMEs) in making themselves more visible online, encouraging them to be a part of the growing e-commerce industry in the country.
Based on a TEMASEK report in 2016, the Philippine e-commerce industry is projected to grow from 5 billion to 9.5 billion USD in the year 2025, add to that, an 18% annual growth in the number of people who avail of goods and services through the web.
Google is also looking forward to work with the Department of Trade and Industry (DTI) so that customers can easily find the products or services that they’re looking for through Google My Business, a free tool that empowers entrepreneurs to share relevant information such as location, business hours and contact information.
Celebrating Filipinos’ best
This year, Google is set to debut a campaign that highlights Philippine culture and tourism. Using the Local Guides online tool, Filipinos will be able to share knowledge and contribute to emphasizing the country’s best. Google Maps users can also share reviews of places they’ve been to, including dining destinations, tourist attractions, hotels, shops, and other places.
Later this year, a Local Guide Summit will also be held that involves local communities, and also with a purpose of recognizing top contributors.
Google Doodles, which involve occasional changes to the search homepage will also continue for celebrating holidays and notable national historic events.
Towards a better, safer internet
Enabling Filipinos to make the most out of the Internet remains a top priority for Google. Along with the Datally and Files Go apps in 2017, the brand has announced that YouTube Go, an app that allows users to carefully manage data when watching videos, and save them for offline use, is now on its beta stage here in the Philippines.
With the goal of improving the Internet environment, Google is also closely working with YouTube creators and other social influencers to promote and encourage productive interactions online. Named #LovePhilippines, this new campaign takes off from 2016, to highlight unique things about the country, from food, places, culture and other fun facts.