It’s the time of the year when IDC or the International Data Corporation produces and reports market data. Last April 5, IDC Asean Senior Market Analyst for Client Devices, Jensen Ooi, and Associate Market Analyst for Client Devices Sean Agapito report the latest update on the country’s consumer devices market.

In the report, IDC reported a global decline of total smartphone shipments in 2017 by 1%. Major contributor to the decline is the increase of average selling price (ASP) of smartphones to 22.5% to USD 198. Despite this year’s global shipment decline, IDC reports that the expected smartphone shipment for 2018 will grow, as seen on the data below.

Another interesting data in the report is the significance of gaming and “selfie” in driving more consumers to purchase products. According to IDC, “Disruptive Chinese players know how to play the game – capitalizing on the “selfie” culture with their smartphone offerings. OPPO and vivo targeted mobile gamers with popular MOBA, while Xiaomi started to invest in offline retail space with Mi Stores.”

The dominance of Chinese and Korean brands in the country did not waver the leadership of Cherry Mobile in the industry. According to IDC, “Cherry Mobile remains as the market leader due to strong local influence especially in the lower tier cities and rural areas where their products are competitively priced.”

As a local company that mainly focuses on producing smartphones to people who are starting to jump to using a smartphone, the long-term growth of Cherry Mobile is still expected for the next few years. As of 2017, based on the data by Statista, the country’s smartphone penetration is just a little over 30.4%.

Statistic: Number of smartphone users in the Philippines from 2015 to 2022 (in millions) | Statista
Find more statistics at Statista

To know more about the recent data reported by IDC, check out the social timeline we prepared below.

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Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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