At last night’s event at the Grand Hyatt Manila, Shopee, the leading e-commerce platform in Southeast Asia and in Taiwan, introduced Anne Curtis as its first a-list celebrity brand ambassador, along with the launch of its biggest mid-year sale in the Philippines to date, the 5.5 Shopee Super Sale.

The sale will run from April 13 to May 5, 2018, and features discounts of up to 90% on thousands of items, with prices of as low as PhP55, along with daily flash sales. The multi-talented superstar will also be making her debut as brand ambassador in the brand’s first-ever TVC in the Philippines.

We are thrilled to announce Anne as Shopee Philippines’ first official brand ambassador and to have her join us in kick-starting the biggest mid-year online sale in the Philippines. Her friendly, fun and sociable personality best represents Shopee’s brand positioning as the leading online shopping platform, especially among millennials. In addition to being the face of Shopee, and the upcoming 5.5 Shopee Super Sale, Anne will also be starring in our first ever television commercial.Terence Pang, Chief Operating Officer of Shopee
I am always on the move because of my busy schedule. Shopee makes it so convenient for me to do all my online shopping on my phone. Shopee has grown tremendously over the past few years, and I am excited to be part of the Shopee family. As brand ambassador for Shopee Philippines, I look forward to more exciting campaigns and events to come.Anne Curtis

Users can also look forward to non-stop exciting deals from April 13 onwards, all leading up to the 24-hour shopping fiesta on May 5, 2018, There will be massive promotions, including 55-peso deals, daily in-app vouchers and surprises, and discounts of up to 90% off on selected products. Fans of Anne Curtis can also choose from the “Anne’s Top Picks” collection and giveaways, which feature merchandise exclusively signed by the celebrity herself.

Users can shop exclusive deals from a number of leading brands in the shopee mall, including Samsung, Coca-Cola, Unilever, Nescafe Dolce Gusto, NIDO ADVANCED PROTECTUS 3+, NANKID OPTIPRO FOUR, Colgate-Palmolive, AVEENO Active Naturals, Belo Essentials, Equal Sweetener, Silverworks, Banana Peel, i2i New York, Unisilver, Faber-Castell, Deuter, Head Racket, Coleman and more.

Anne will also be launching her own cosmetics line in Shopee. From April 11 onwards, makeup lovers will be able to purchase BLK cosmetics via its official shop on Shopee Mall, which features 100% authenticity guarantee, 7 days return, COD and FREE Shipping nationwide. Anne will also be giving away a limited edition autographed mirror to the first 100 customers, with a minimum spent amount of PhP1,000.

To know more about the 5.5 Shopee Super Sale, go to Shop for BLK Cosmetics at You can download the Shopee app from the Apple App Store and the Google Play Store.



Leave a comment


Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

Write A Comment