In partnership with Japanese advertising company, Hallohallo Business Inc., cab-hailing app MiCab recently launched its own digital advertising platform called MiAds (Mobile Internet Advertising). This will utilize Huawei’s 7-inch LTE-powered tablets to advertise content, and will be deployed inside partner cabs.

miadsBy the end of this year, MiCab aims to grow its fleet of partner taxis to 15,000 across 6 cities – 4,000 in Metro Cebu, 2,000 in Baguio, 1,500 in Iloilo City, 800 in Bacolod, 5,000 in Metro Manila and 2,000 in Davao City, and sell inventories through Hallohallo Business Inc.

MiAds will help businesses reach consumers in an unprecedented form of mobile advertising here in the Philippines. They’ll be able to reach their target market wherever they are, when they are most open to hear from brands. And by helping enterprises, MiAds will keep MiCab affordable for consumers. (Unlike other platforms, MiCab has no surge pricing or booking fee, thanks largely to MiAds). Eddie Ybanez, CEO and Co-Founder of MiCab

According to a study conducted by JICA,the Philippines ranks as the 9th country with the worst traffic in the world, 4th in Asia. MiAds takes advantage of this situation for approaching passengers with digital advertisement. In fact, MiAds reaches up to 80 passengers a day per taxi. That means over 31 million in a month.


miadsFor advertisers, MiAds offer speed due to it being a digital platform, its targeted reach in tapping consumers, interactive content, wide reach of market, and data-driven analytics. Interested parties can avail of an ad slot at PhP500 per month for a 15-second ad, repeated in 5 to 7 minute intervals.

We believe that MiAds is the future of advertising. We see a lot of potential in the product and we want to use our distinct position to drive influence and make our ads matter to the audience. We recognize the opportunity of working with an innovative technology company such as MiCab to help businesses leverage on the digital advertising platform. Mihoko Mori, President of Hallohallo Business Inc.

Passengers can hail taxis through the MiCab app, where they can enjoy zero booking fees and absolutely no surge pricing. And while drivers can actually see where they’re going, they’re only allowed 3 cancellations per day, otherwise, they’ll be penalized. The aforementioned fees will be shouldered by the revenue from MiAds. MiCab is available as a free download from Google Play and Apple’s App Store.

Interested parties may contact Hallohallo Business Inc. at or through their social media pages on Facebook and Twitter.



Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.