In partnership with Japanese advertising company, Hallohallo Business Inc., cab-hailing app MiCab recently launched its own digital advertising platform called MiAds (Mobile Internet Advertising). This will utilize Huawei’s 7-inch LTE-powered tablets to advertise content, and will be deployed inside partner cabs.

miadsBy the end of this year, MiCab aims to grow its fleet of partner taxis to 15,000 across 6 cities – 4,000 in Metro Cebu, 2,000 in Baguio, 1,500 in Iloilo City, 800 in Bacolod, 5,000 in Metro Manila and 2,000 in Davao City, and sell inventories through Hallohallo Business Inc.

MiAds will help businesses reach consumers in an unprecedented form of mobile advertising here in the Philippines. They’ll be able to reach their target market wherever they are, when they are most open to hear from brands. And by helping enterprises, MiAds will keep MiCab affordable for consumers. (Unlike other platforms, MiCab has no surge pricing or booking fee, thanks largely to MiAds). Eddie Ybanez, CEO and Co-Founder of MiCab

According to a study conducted by JICA,the Philippines ranks as the 9th country with the worst traffic in the world, 4th in Asia. MiAds takes advantage of this situation for approaching passengers with digital advertisement. In fact, MiAds reaches up to 80 passengers a day per taxi. That means over 31 million in a month.

miadsFor advertisers, MiAds offer speed due to it being a digital platform, its targeted reach in tapping consumers, interactive content, wide reach of market, and data-driven analytics. Interested parties can avail of an ad slot at PhP500 per month for a 15-second ad, repeated in 5 to 7 minute intervals.

We believe that MiAds is the future of advertising. We see a lot of potential in the product and we want to use our distinct position to drive influence and make our ads matter to the audience. We recognize the opportunity of working with an innovative technology company such as MiCab to help businesses leverage on the digital advertising platform. Mihoko Mori, President of Hallohallo Business Inc.

Passengers can hail taxis through the MiCab app, where they can enjoy zero booking fees and absolutely no surge pricing. And while drivers can actually see where they’re going, they’re only allowed 3 cancellations per day, otherwise, they’ll be penalized. The aforementioned fees will be shouldered by the revenue from MiAds. MiCab is available as a free download from Google Play and Apple’s App Store.

Interested parties may contact Hallohallo Business Inc. at info@miads.ph or through their social media pages on Facebook and Twitter.

 

 

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Author

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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Tokyo Game Show Special Coverage

Tokyo Game Show 2018

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Witness this year’s biggest gaming convention in Asia, the Tokyo Game Show 2018. This September 19, our team will fly to Tokyo, Japan, to be part to TGS 2018. Special thanks to our brand partners Huawei Mobile, PLDT Home, Smart Communications and Cherry Mobile for making this coverage possible.

Without questions, Cherry Mobile Flare S7 Plus is the best camera smartphone the Cherry Mobile has to date. We haven’t seen other Cherry Mobile phones that are capable of taking photos with impressive quality than the one we brought to Japan to cover Tokyo Game Show 2018.

If you have been following our Instagram posts (@gadgetpilipinas) during our coverage of the TGS 2018, our daily driver was the Cherry Mobile Flare S7 Plus.  So, feast your eyes and take a look at some of our photos:

For high-resolution photos, go  to this link: https://drive.google.com/drive/folders/1HwHBWNh2WYceTywxiNBhxNKbZuGyz988?usp=sharing

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This selfie was taken the night before we left for Tokyo.
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Jam can smile while sleeping. I took this photo inside Skyliner going to Nippori Station from Narita Airport.
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Our Tokyo trip isn’t always complete without grabbing a lunch at Matsuya.
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Night time is coming, and bedtime is near; oh, where is our AirBnB, I thought it is just right here!
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After looking for a 100-Yen store to buy Allan’s towel (since our AirBnB didn’t have any towels available), we took a break at this vending machine to reward ourselves a cold drink.
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Taken near Bic Camera at Akihabara using Cherry Mobile Flare S7 Plus.
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We gotta have this here in the Philippines! Oh, I noticed that Flare S7 Plus fails to put a watermark when using Bokeh effect.
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A food shot with our Cherry Roam.

We’ve got to hold our horses so we don’t spoil too much of our TGS experience with photos. Watch out for our first impressions and review of Cherry Mobile Flare S7 Plus!

Oh, and while you’re at it – be sure to check out our full coverage of Tokyo Game Show 2018 on this link.

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If the line on the demo is any indication, Biohazard RE: 2 is one of the most popular games in TGS 2018. It’s one of those games that, regardless of the time of day, the queue to the booth just won’t go shorter than 60 minutes. We decided to hold off trying our luck on the demo, maybe tomorrow’s line would be shorter.

Demo or no demo, it’s still worth mentioning that the game, even in pictures is just a sight to behold. CAPCOM gave us access to screenshots of the game, and my goodness, what a fresh  coat of paint the game has over the 1998 Playstation and Nintendo 64 classic.

Check them out and drool.
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Our Tokyo Game Show 2018 Coverage is brought to you by our brand partners: Huawei Mobile Philippines, PLDT Home Fibr, Smart and Cherry Mobile. Access our coverage here.

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