Shopee, the leading e-commerce platform in SEA and Taiwan, recently launched the Shopee Celebrity Club, bringing together, a curated collection of products from a number of iconic personalities – brand ambassadors Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and more.

shopee celeb club 2To mark this momentous event, Shopee will also be offering exclusive deals and discounts across all celebrity stores, including a 20% store wide discount on selected stores from July 4 to 7, 2018. The brand will also offer same day delivery to all celebrity stores for FREE, thanks to a collaboration with Grab Express.

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Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favourite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come.Jane Lim, Director of Shopee Philippines

shopee celeb club 6The kick-off of the Shopee Celebrity Club also marked the launch of the highly-anticipated apparel label Avel x Matteo by no other than Filipino designer Avel Bacudio, and actor Matteo Guidicelli. The denim brand will also be available exclusively on Shopee starting July 4.

Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I’m finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry-collaborating with Avel and launching exclusively in Shopee make it extra special for me.  Matteo Guidicelli

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We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers in the Philippines. Avel Bacudio

shopee celeb club 4Shopee users can also look forward to more exclusive campaigns and events in collaboration with these celebrities, including giveaways and celebrity appearances on Shopee’s Facebook live, such as an upcoming session with Korina Sanchez, Matteo Guidicelli and Enchong Dee who will each talk about more details on their products.

For more information about the Shopee Celebrity Club, you may visit

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.