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Fujifilm Philippines held an intimate launch event yesterday at the Podium in Ortigas, where they showcased the new X-T100, a small and light, yet feature-packed mirrorless camera that’s aimed at those who are starting to get into photography, and those who are into vlogging as well.

Fujifilm Launches X-T100 Mirrorless Camera in PH!The X-T100 boasts a number of nifty features – such as a three-way tilting LCD monitor, a high magnification (0.62x) electronic viewfinder, and a powerful battery that’s capable of 430 frames per charge.

Fujifilm Launches X-T100 Mirrorless Camera in PH!The camera only weighs 448 grams, and makes use of a retro-feel design with an anodized aluminium top cover. Under the hood is a 24.2MP APS-C size sensor that’s 14 times bigger than those found on an average smartphone. It offers various options for connectivity, including Wi-Fi and Bluetooth, and is also compatible with the Instax SP-3 printer.

Fujifilm Launches X-T100 Mirrorless Camera in PH!Combining its Phase Detection Autofocus System combined with a new algorithm, the X-T100 can focus on subjects faster and more precise. It offers 11 variations of Fujifilm’s unique Film Simulation Modes, and 17 variations of Advanced Filters.¬†Setting adjustments can easily be done either through a number of function dials, or by using the rear touch LCD Monitor.

Fujifilm Launches X-T100 Mirrorless Camera in PH!For advanced users, the X-T100 is also compatible with Fujifilm’s award-winning range of X-Mount lenses, including the small and light electronic zoom lens, the XC15-45mm F3.5-5.6 OIS PZ.

Here are some sample shots from the launch event, all taken using the X-T100:

Fujifilm Launches X-T100 Mirrorless Camera in PH!Fujifilm Launches X-T100 Mirrorless Camera in PH!Fujifilm Launches X-T100 Mirrorless Camera in PH!Fujifilm Launches X-T100 Mirrorless Camera in PH!Pricing and Availability

Fujifilm Launches X-T100 Mirrorless Camera in PH!The Fujifilm X-T100 comes in three colors – Dark Silver, Black, and Champagne Gold. It’s available at Fujifilm authorized dealers nationwide for PhP39,990. For more information, you may visit the Fujifilm Philippines website, or follow @fujifilmphlifestyle on Instagram and Facebook.

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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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