Fujifilm Philippines held an intimate launch event yesterday at the Podium in Ortigas, where they showcased the new X-T100, a small and light, yet feature-packed mirrorless camera that’s aimed at those who are starting to get into photography, and those who are into vlogging as well.

x t100  1 - Fujifilm Launches X-T100 Mirrorless Camera in PH!The X-T100 boasts a number of nifty features – such as a three-way tilting LCD monitor, a high magnification (0.62x) electronic viewfinder, and a powerful battery that’s capable of 430 frames per charge.

x t100  4 - Fujifilm Launches X-T100 Mirrorless Camera in PH!The camera only weighs 448 grams, and makes use of a retro-feel design with an anodized aluminium top cover. Under the hood is a 24.2MP APS-C size sensor that’s 14 times bigger than those found on an average smartphone. It offers various options for connectivity, including Wi-Fi and Bluetooth, and is also compatible with the Instax SP-3 printer.

x t100  3 - Fujifilm Launches X-T100 Mirrorless Camera in PH!Combining its Phase Detection Autofocus System combined with a new algorithm, the X-T100 can focus on subjects faster and more precise. It offers 11 variations of Fujifilm’s unique Film Simulation Modes, and 17 variations of Advanced Filters. Setting adjustments can easily be done either through a number of function dials, or by using the rear touch LCD Monitor.

x t100  7 - Fujifilm Launches X-T100 Mirrorless Camera in PH!For advanced users, the X-T100 is also compatible with Fujifilm’s award-winning range of X-Mount lenses, including the small and light electronic zoom lens, the XC15-45mm F3.5-5.6 OIS PZ.

Here are some sample shots from the launch event, all taken using the X-T100:

xt100 sample 1 - Fujifilm Launches X-T100 Mirrorless Camera in PH!xt100 sample 2 - Fujifilm Launches X-T100 Mirrorless Camera in PH!xt100 sample 3 - Fujifilm Launches X-T100 Mirrorless Camera in PH!xt100 sample 4 - Fujifilm Launches X-T100 Mirrorless Camera in PH!Pricing and Availability

x t100  8 - Fujifilm Launches X-T100 Mirrorless Camera in PH!The Fujifilm X-T100 comes in three colors – Dark Silver, Black, and Champagne Gold. It’s available at Fujifilm authorized dealers nationwide for PhP39,990. For more information, you may visit the Fujifilm Philippines website, or follow @fujifilmphlifestyle on Instagram and Facebook.

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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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