Market research firm Counterpoint, has named OPPO has one of the leaders in the lower premium segment – an impressive display of the brand’s efforts in a largely saturated market. With more than 95% of its flagship sales coming from the domestic China market, OPPO has ample opportunity to grow its share, and bring more innovative products to consumers around the globe.
Counterpoint’s report indicated that the global high-end smartphone market grew by 7% in Q2 of 2018. OPPO accounted for 10% of the overall premium smartphone market, and in the $400 to $600 segment, the company ranked first with 22% market share, ahead of Apple, Samsung, Huawei, Xiaomi, and others.
OPPO has introduced a number of innovations in 2018, including the panoramic arc screen, AI-enhanced 3D camera, TOF and 3D structured light technology, and SuperVOOC flash charging. The company has also partnered with Stanford University for AI, and has successfully tested 5G for future development.
In marketing and retail, OPPO has marked its presence in more than 30 countries and regions with more than 400,000 stores. This shows the company’s commitment to being the smartphone brand of choice of “young people” around the world.
OPPO’s number one goal is to “adhere to the art of technology” and meet user needs. This is the belief that has produced such results, and will continue to do so in the future.