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FUJIFILM has always been a household name in cameras, thanks to its commitment of bringing the best imaging technologies in combination with its prowess in color reproduction and image quality.

The FUJIFILM X-T3 Redefines the Standards for Mirrorless CamerasJust yesterday, the company introduced its new X-T3 mirrorless camera, designed to satisfy both photography and videography enthusiasts by providing easy access to key settings with dedicated dials, a high-resolution electronic viewfinder, all housed in a robust magnesium body.

The FUJIFILM X-T3 Redefines the Standards for Mirrorless CamerasThe X-T3 is equipped with the new X-Trans CMOS 4 sensor, along with the X-Processor 4 image processing engine, designed to deliver the highest image resolving performance and color reproduction. In fact, it’s the fastest processing X Series camera to date.

Other Key Features:
  • 26.1MP, the highest resolution in an APS-C sensor to date
  • Dramatically improved autofocus that’s up to 1.5x faster versus the current models
  • Enhanced tracking performance for fast-moving subjects
  • AF/AE-Tracking, Blackout-Free continuous shooting of up to 30 fps in 1.25x crop mode.
  • World’s first digital mirrorless digital camera that’s capable of 4K/60P 4:2:0 bit internal SD card recording and 4K/60P 4:2:2 10 bit HDMI output
  • Equipped with a new Sports Finder Mode to easily capture moving subjects
  • Dials are positioned at the top panel, along with a central viewfinder style for added sense of stability
  • A well-balanced system – a body and lens combination that’s notably lighter and more compact to its competitors

“Some say the XT-3 is a natural evolution of the XT-Series. I believe it’s more than that. In many ways, the X-T3 is actually revolutionary as it offers a strong and capable feature set for photo and video not even found in cameras at this price range. The new full sensor coverage phase detect autofocus system is a joy to use. It has made my life as an action and sports shooter so much easier. The 30-fps shooting capability offers realtime view of the action and allowed me to keep track of my subjects to ensure high keeper rates. The XT-3 is definitely a game-changing camera that pros and hobbyists will truly enjoy shooting with. It has brought back the fun in photography.”

– Mikko David, Action and Sports Photographer

Pricing and Availability
The FUJIFILM X-T3 Redefines the Standards for Mirrorless Cameras

The FUJIFILM X-T3 is now available for pre-order at all authorized FUJIFILM dealers nationwide, and will retail for PhP86,990 (body only) and PhP109,990 (with kit lens). Those who will pre-order will also receive two FREE NP-W126S batteries, 50% off on the Vertical Grip for the X-T3, 18 months of extended warranty, one time free internal cleaning (valid for 18 months) a brand cap, and an exclusive master class with an X-Photographer.

For more information, you may visit www.fujifilmph.com and follow Fujifilm Philippines on Facebook and Instagram.

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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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