In line with its upcoming entry into the Philippine market, Realme has just announced a partnership with leading e-commerce platform, Lazada, in order to bring its products within reach of more consumers, and further drive the e-commerce industry in the country.
A recent study shows that 50 percent of Filipinos are increasing their online purchases, 85% say that it’s just more convenient for them to do so. That is why Realme and Lazada are confident, that they can boost the people’s confidence in online shopping channels by offering products that boast quality and competitive pricing.
During the event, Realme Philippines COO Jacky Chen emphasized the brand’s focus on the young generation.
“We see the requirements of the emerging young generation and the opportunities these entail. We started in India six months ago, but SEA is one of the most important overseas markets for Realme. We are now present in Indonesia, Thailand, Vietnam, Malaysia, and in the next few days, the Philippines. We are very glad that we can now cater to a very vigorous market – the Filipino youth – who contributes tremendously to the growing trust of Filipinos in online shopping platforms. We are making sure that our products are available to this market and offer them at remarkably affordable prices.”
– Jacky Chen, Realme Philippines COO
Lazada’s Country Chief Business Officer, Emmanuelle Chavarot also expressed her excitement about the brand’s entry in the Philippines.
“As a young smartphone brand, Realme offers an exciting portfolio that Lazada is only thrilled to bring to Filipinos online. Despite being just six months old, the smartphone brand made waves in the recent 11.11 Online Shopping Festival in Lazada Southeast Asia. Now in the Philippines, Realme and Lazada will conduct and in-depth, strategic level partnership to provide the best products and affordable price to the young generation. We believe we can deliver more together.”
– Emmanuelle Chavarot, Country Chief Business Officer, Lazada
A Strong Track Record
Realme holds an exceptional track record, becoming India’s fourth most popular smartphone brand, with record-breaking sales for its launches in other Asian countries, including Indonesia. The brand also topped the 11.11 Online Shopping Festival across the SEA region.
Bringing Power and Style to the Filipino Youth
Realme is set to officially enter the Philippine market, and unveil its product portfolio on November 29, 2018. Stay tuned as we give you the latest updates.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
