Predator, a brand known for its innovative gaming products, has achieved another milestone by winning the prestigious Red Dot Brand Award, a first for a gaming brand.
The Red Dot Brand Award jury evaluates the entries based on the vision and value that brands want to bring, how these are communicated through marketing strategies, and what sets them apart from the competition. The Predator brand calls on gamers to “Summon Your Strength” and conquer new worlds.
To support this brand spirit, Acer has created a comprehensive portfolio of gaming PCs, displays and accessories., hosted and participated in eSports tournaments. The brand has also collaborated with schools and the government in setting up gaming centers in which gamers can train and hone their skills.
Acer, Predator’s mother brand received the 2019 Red Dot Awards for Product Design for its Swift 5 and 7 notebooks, Acer Chromebook 715, Acer Chromebook 11, aiSage edge computing device and the Predator XB3 series gaming monitors. In the Philippines, Acer has also been consistently ranked as the No.1 laptop company from 2016 to 2018.
Acer Swift 7 Thin and Light Notebook
The redesigned Swift 7 measures under 1cm thin and weighs less than 1kg. For durability, it’s made with magnesium-lithium and magnesium-aluminium alloys, materials which are up to four times stronger than standard aluminium alloys at the same thickness, and yet are up to 35% lighter. Acer even applied a micro-arc oxidation finish to create a surface with an elegant, ceramic-like material.
Acer Swift 5 Thin and Light Notebook
Acer Swift 5 is dubbed as the world’s lightest notebook PC with a 15.6-inch display. It’s designed for those who want an envy-inducing PC, and weighs less than a kilogram. It delivers up to 10 hours of battery life, and is equipped with a 1080p Full HD display with touch capabilities. Its narrow bezels give it a screen-to-body ratio of 87.6%, and its wide viewing angles make it easy to enjoy streaming video with friends and colleagues.
Acer Chromebook 715
The Acer Chromebook 715 is the first to include a dedicated numeric keypad, which gives cloud workers in retail, finance and service fields as well as in science, technology, engineering and math, a more efficient way to input data. Its backlit keyboard also allows for productivity to continue even in low-light conditions. It packs a 15.6-inch IPS display at 1080p resolution, and is available in both touchscreen and standard variants.
Acer Chromebook 11
Designed for the education market, the Acer Chromebook 11 is built to withstand most bumps and spills, and has optional 4G LTE connectivity. Thanks to its reinforced case and hinges, this device is more resistant to twisting and stress, even of students cram it into their backpacks. With its corner-shield structure and rubber bumper, the laptop can also tolerate drops from up to 48 inches. Lastly, the pattern on the rear case prevents it from slipping out of students’ hands.
aiSage Cutting Edge Computing Device
The aiSage offers a powerful live-streaming solution for businesses who want to streamline and improve their operations using real-time business intelligence. It supports Amazon Kinesis Video Streams, a solution which makes it easy to securely stream video from connected devices to Amazon Web Services for analytics, machine learning, playback, other processing and AWS IoT.
Predator XB3 Series Displays
Predator XB3 series gaming monitor delivers stunning detail in 4K UHD resolution, along with 144Hz refresh rate for smooth and fluid gameplay. NVIDIA G-SYNC eliminates screen tearing by adapting to the framerate of the outputting device, which in turn results to an unparalleled gaming experience. It’s equipped with an IPS panel with a wide color gamut of 90% of the DCI-P3 color space. That means you get vibrant colors and deeper blacks. Lastly, VESA DisplayHDR 400 certification guarantees better contrast and color accuracy, allowing gamers to experience AAA games the way they’re meant to be.
The Red Dot Award for Product Design 2019 received more than 5,500 entries from 55 different countries.