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PayMaya has launched a new campaign called “Don’t Pay Cash, PayMaya!,” which aimes to promote a more convenient and rewarding payment experience for all Filipinos nationwide.

Dont Pay Cash. PayMaya1The launch of the new campaign also entails a fresh new look for the mobile app, exciting new features, and and compelling promos from partners, along with cashback promos and discounts.

paymaya 6The redesigned app, initially available for Android users, and soon for iOS users, features the latest promos and perks that account holders can take advantage of, allowing them to easily make the most of their money with PayMaya.

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Dont Pay Cash. PayMaya2The brand also launched its newest jingle with lyrics promoting the best perks of going cashless, to the tune of “Ligaya,” as popularized by the iconic OPM band, The Eraserheads.

paymaya 7During the launch, attendees were able to get a first hand experience of cashless convenience via seamless payments using PayMaya QR, available at the Eattogether Food Hall in Capitol Commons. It’s the first cashless food hall in the country to be powered by PayMaya.

For September, PayMaya users can get up to PhP5,000 in cashback from various promos. All they have to do is use the app to purchase prepaid load and gaming pins, pay bills, send money, do QR transactions with partner merchants, and shop online.

Getting a PayMaya account is now more rewarding, as the brand is giving away as much as PhP200 just by registering with a referral code and upgrading an account.

PayMaya’s “Don’t Pay Cash, PayMaya” campaign aims to accelerate the adoption of digital payments in the country in support of an even bigger goal – to increase digital transactions to 20% by 2020 under the National Retail Payment System (NRPS).

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.