According to a recent tweet by global market analyst firm Canalys show realme getting 9% of the market share for smartphones in the Philippines for Q4 of 2019.
The achievement was made possible by the brand’s unchanging, yet very effective formula of launching devices that really offer amazing value for money.
Huawei slips to #5 in Philippines, as @realmemobiles surged to take 9% market share. @Huawei did still manage to grow, thanks to its GMS-supported Nova 5T, but this was behind the market average, as #smartphone shipments in the Philippines increased 28% in Q4 2019. pic.twitter.com/22ReU9QIRq
— Canalys (@Canalys) February 6, 2020
There’s also the amped up marketing strategy of reaching more and more locations in the country to attract more consumers, and continuous campaigns in online channels, such as Lazada and Shopee. To date, it has 4,500 partner stores, 280 kiosks and 24 concept stores nationwide.
Realme has also established partnerships with other brands – SM Supermalls, Home Credit, Qualcomm, further enhancing consumer trust in its products while also being able to reach more potential customers.
They also knew which market to target – Mobile Gamers, and with a partnership with MLBB developer Moonton, the brand has also cemented its position in the local gaming industry.
Moving forward, the brand is looking into expanding its reach even further with its lineup of Artificial Internet of Things (AIoT) products which include the realme Wireless Buds, realme Powerbank, realme Buds Air and more.
Realme also expressed its intention of bringing its competitive 5G smartphone lineup to the Philippines, and is now in contact with local Telcos to ensure the compatibility of its devices.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
