Based on the latest report from Canalys with regards to the smartphone landscape here in the Philippines, Vivo established a total of 25% market share in Q4 of 2019, plus a 159% year-on-year growth, solidifying its position as second in the country.
This can be attributed to a series of new technologies, products and marketing initiatives rolled out last year.
Vivo introduced the V15 and V15Pro with the world’s first 32MP elevating dual selfie camera
The V17 Pro with the world’s first dual selfie cameras composed of 32MP main camera
and 8MP 105-degree super-wide-angle camera
Vivo’s NEX 3 with the world’s first Super AMOLED Waterfall FullView™ display
and a seamless body without any notch, bezel or buttons
Vivo launched the V15 Pro, which has the world’s first 32MP elevating dual selfie camera, the V17 Pro with the world’s first dual selfie cameras – a 32MP main camera, and an 8MP super wide-angle camera, and NEX 3, which has the world’s first Super AMOLED Waterfall FullView display and a seamless body with no notch, bezel or buttons.
Then there’s the S1 and S1 Pro – devices that appeal to a younger generation and sport a first-of-its-kind diamond-shaped rear quad camera. You get a 48MP main, 8MP secondary, 2MP wide-angle, and 2MP macro shooter.
Maine Mendoza, Vivo Brand Ambassador
Vivo also expanded its reach to a younger market by introducing its first-ever local brand ambassador, Maine Mendoza. As the face of Vivo Philippines, she helped launch the Vivo V15 Pro, V15 Blossom Pink, and V17 Pro, was featured in a TV advertisement, along with various digital marketing materials and collaterals.
“We are excited to further improve our brand performance and grow our market this year, especially with the latest technology and design innovations that we will be introducing.”
– Kenny Zeng Kai, Vice President of Operations at Vivo Philippines
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
