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In its first-ever online press conference, Smart Communications Inc., Introduced its newest campaign along with its new endorser, none other than Korean superstar Hyun Bin.

Smart Hyun Bin (2)Smart revealed that due to the on-going health crisis, Hyun Bin’s first TVC for the Filipinos was mostly planned online through intensive coordination with all the entities involved. In spite of the situation, the contract was signed in April, and the launch was basically still on schedule.

Smart Hyun Bin (3)Hyun Bin represents the Dynamism of this digital world that we empower, and has a huge following mainly due to the Korean Dramas he took part in. Of course, the smash hit Crash Landing on You being the most recent.

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As to whether the Korean superstar is coming to the Philippines, there’s no definite date just yet, but the company confirmed that he is coming to the country.

Hyun Bin Merchandise

Smart Hyun Bin (4)While vaguely, Smart confirmed that Hyun Bin-themed merchandise will be up for grabs for those who will be availing of Smart services such as new postpaid applications. Watch out for more details.

Expect More Giga Promos

Smart Hyun Bin (1)While they didn’t give a lot of details. Smart also confirmed that they’re set to launch new Giga Promos, including one which involves K-Dramas. Something about being able to use your prepaid load to subscribe to a popular streaming site, Viu. The time frame is June to July.

For now, you may still enjoy Smart’s current Giga offerings – Giga Video, Giga Games, Giga Stories, and Giga Work.

Watch the new TVC here.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.