Samsung hopes to inspire art enthusiasts, interior designers, and other tastemakers as it re-introduces The Frame, a lifestyle TV that features OLED picture quality and functions as your living room’s piece of art at the same time, to the Philippines.

Samsung has created a TV that’s top-of-line functionally and aesthetically, a masterpiece that brings video and colorful images to life as it reflects the contemporary taste of urban homeowners.

TV when it’s on, art when it’s off

The Frame 4The Frame is a TV when it’s turned on and is a piece of art when it’s turned off. More than integrating QLED technology and other smart features Samsung is known for, the Frame enriches the viewing experience and appreciation even further with its Art Mode feature, bringing world-class galleries to one’s home through the Art Store platform.


The Frame 1 scaledThe Art Store, which comes with a one-month free trial, is a subscription-based database of digital art which allows the user to curate a personal art collection from top galleries around the world and bring these masterpieces straight to the living room.

A full subscription offers unlimited access to 1,200 classic and contemporary artworks and photography from 36 galleries in 18 countries.

Royal Collection Trust, Art Space, Saatchi Art, and Lumas are some of the gallery partners of Samsung in bringing classic and modern art into your home.

Using Auto Curation, The Frame can also be your personal art agent, learning your style and taste to recommend art that you’d love to see inside your home. Artists, as well as photographers, can also choose their favorite works and curate their own gallery.


The Frame 3 scaledThe Frame’s interchangeable accessory bezels match style or reflect the mood of interiors. These magnetic bezels in earth tones of beige or brown and elegant black or white colors connect effortlessly to enable the TV to blend in and fit in any decor, or stand out and draw attention to itself.

Its No-Gap Wall mount also helps The Frame blend in from just about any angle and can be easily installed so that it sits flushed against the wall, hanging like real framed piece of art. There’s even a Studio Stand that allows The Frame to be placed anywhere in the house.


The Frame comes in 32-inch (PhP31,999), 55-inch (PhP79,999), and 65-inch (PhP109,999) models and is now available at Samsung Authorized Dealer stores.

Each purchase comes with one free Frame Bezel of your chosen color, redeemable via the Samsung Redemption website. Additional accessories for the Fram can also be purchased at Samsung’s Online Store.

To know more, click here.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.