For its X50 series, vivo returns to its original design aspiration of making the complicated world simple by offering contemporary and elegant design aesthetics that bridge the user with the brand’s advanced technologies while enabling devices to serve as symbols of self-expression.
Unique Design Showcases Professional Photography Capabilities
The design of the X50 series involves a contemporary aesthetic, with each device sporting a rectangular camera matrix with R3 rounded corners for a simple but sharp appearance. Designers deliberately avoided square or tough elements to create a more comfortable look and feel.
The camera matrix also features a Dual Tone Step design. Large protruding cameras have become common on flagship devices, but vivo thought that this would diminish the overall aesthetic appeal of the device.
As such, they developed a two-level camera design that mitigates the protrusion of the said camera matrix and of the Gimbal Camera System on the X50 Pro. Its upper level packs the main, bokeh, and wide-angle cameras, while the lower level houses the periscope camera and has the same color as the back cover, while a CNC glossy rim around the entire module provides a smooth finishing touch.
The Dual Tone Step design serves both functional and aesthetic purposes, solving the issue of requiring a larger camera matrix while adding a unique visual focal point.
Elegant Design Brings Order and Sophistication
vivo X series recognizes that smartphones have become an extension of their users – tools that people use to express their personality and complement their lifestyle. The X50 series returns to vivo’s original design aspirations, which is to emphasize elegance and simplicity, hoping that the new flagship devices will help users express themselves and discover more beauty with its orderly and warm design.
Every X50 smartphone features a unique choker pattern on the top side which serves as a signature design feature. Modelled after the high fashion accessory from France, the X50 series choker pattern breaks the norm of having a plain look on the top side of the phone, while also making it appear slimmer.
It also bears the phrase “PROFESSIONAL PHOTOGRAPHY,” highlighting the concept of X50 series. vivo will also offer a customized laser engraving on the choker, appealing to users who prefer subtle personal touches.
For the X50 series’ color palette, designers took into account consumer desires for personal expression and the professional photography flagship positioning. Amid the disruptions to the normal order of modern life, it aims to provide positive messaging and relieve worries.
vivo also cooperated with design institutions like the Carlin Creative Trend Bureau in France to set the color palette. After sorting through nearly 600 prototypes, designers decided on three colors for the international market.
- “Frost Blue” is fluid light blue, full of vitality and hope.
- “Alpha Grey” represents the silver-blue in the deep sky and the restoration of order.
- “Graze Black” has gradient effect, telling people to see the world with a clear mind.
Frost Blue and Alpha Grey models boast AG Frosting, a processing technology that creates a frosted finish on the glass surface on the rear side of the phone. It also causes an evenly diffused reflection of light across the entire surface, appearing soft and providing comfort.
For the Philippine release, X50 Pro will come in Alpha Grey, while the X50 will be available in both Glaze Black and Frost Blue.
The X50 also Pro features a 3D flexible curved screen with COP (Chip on Plastic) packaging technology, allowing for a slimmer device (8.04mm) and less weight. The screen is flexible, bendable, and durable, making the phone less prone to damage.
The innovative display design also reduces harmful blue light exposure and has SGS Eye Care Display Certification, while HDR10+ technology retains complete video brightness and color information. These features reflect the human-centric focus of the X series’ design.
vivo is set to launch the X50 and X50 Pro in the Philippines today, alongside the TWS Neo. For more information, click here.