At its recently-concluded and first-ever IFA conference, realme gave a sneak peek into its upcoming products, mostly AIoT devices.

The company’s CEO for Europe, Madhav Sheth talked about the brand’s goal of becoming a top-5 smartphone brand in the region by the end of 2021, setting it as one of its important markets (second, in fact) after India.


As such, realme plans to bring a ton of new products to Europe. This includes the 55-inch Smart TV, Smart Bulb, and Smart Cam 360°.

The brand is also bolstering its TWS earbuds lineup with two new products – Buds Air Pro and Buds Wireless Pro, both of which offer ANC. There’s also a new smartwatch – Watch S Pro.

For smartphones, it was confirmed that the realme 7 series is also headed to Europe, with the V5, X7 series, and the aforementioned accessories coming in Q4 2020. The company also confirmed the global launch of the Narzo 20 series.


Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.