vivo and ZEISS have just announced a long-term strategic partnership to promote and develop innovations in mobile imaging technology. The first phones that will feature the vivo ZEISS co-engineered imaging system will be the vivo X60 series.
Both companies will establish a vivo ZEISS imaging Lab, a joint R&D program to innovate mobile imaging technology for vivo’s flagship smartphones. The collaboration is designed to allow vivo and ZEISS to build on each other’s strengths and advance mobile photography technology.
In addition, the companies will launch the “vivo ZEISS Master Photography” campaign to promote the vivo ZEISS co-engineered imaging system.
“The partnership between vivo and ZEISS is all about mobile imaging. The breadth of ZEISS’s decades-long expertise with optical technologies and imaging will enable vivo to enhance the imaging performance of its flagship smartphones.”
– Joerg Schmitz, Head of ZEISS Consumer Products.
Both companies will work together to facilitate mobile imaging focused on complementary capabilities.