According to a report from Bloomberg, Google is working on features that prevent cross-app tracking on Android devices, but it still in the early discussion stages. This is after Apple launched the App Tracking Transparency tool for better privacy control in a recent update.
A spokesperson from Google said the company is “always looking for ways to work with developers to raise the bar on privacy while enabling a healthy ad-supported app ecosystem.”
However, there have been anonymous sources that reveal that Google wants to find the balance between privacy-conscious consumers and developers and advertisers’ financial needs.
The company has gotten much of its money by targeting Android device owners. In addition, it is one of the wealthiest digital ad companies with over USD 100 billion annually.
We’ll have to wait and see if the feature ever makes it out but we surely would want to have more control over our privacy with Android devices.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
