Last February 14, Smart announced its newest TVC that sent fans of couple Hyun Bin and Son Ye Jin into total K-lig frenzy. Like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn, Smart 5G’s new campaign just made what seemed impossible, possible.
Subscribers and fans who didn’t give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for – a joint campaign with top-billed Hyun Bin and Son Ye Jin.
Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos
From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to the next level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Hyun Bin asks, “Do you believe it’s possible” To which Son Ye Jin replies, “I do!”
In a Smart-Exclusive video, Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”
Son Ye Jin also recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.
Having said that, she also disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”
The pair also revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle now with the warmth of virtual love by being with local fans online.
Addressing Filipinos everywhere, Hyun Bin said:
“Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”
Son Ye Jin echoed her partner’s message:
“I may not be able to meet you all in person but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”
Ben&Ben joins the “inevitable”
As important it is for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.
Here’s where Ben&Ben comes in with “Inevitable,” the song that’s heard in the background while Hyun Bin and Son Ye Jin pursue each other in the romantic sci-fi TVC.
With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music Philippines, things started falling into place when it came to lending the sountrack and musical score to the TVC.
In an official statement released by Sony Music Phils, lead singer Paolo Benjamin said:
“Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”
Miguel Benjamin added:
“The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”
Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
