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2020 was a remarkable year for vivo, highlighting the importance of user-oriented innovation the smartphone industry. Braving the global impact of COVID-19, the brand managed to stay resilient by launching new products, moving forward in mobile photography technology, and fostering a joy-inspired digital ecosystem.

vivo will continue to address consumer needs in 2021 by designing cutting-edge devices that exude futuristic aesthetics. Aside from perfecting current technologies, the brand will also strive to break the boundaries of smartphone design for devices to become an extension of the human body and an effective accessory to everyday life.

Expanding vivo’s Footprint Across the Globe in 2021

In 2021, vivo will build on its success and achievements and tailor its user-oriented strategies according to the evolving preferences of consumers, striving to achieve breakthroughs on four long-term strategic tracks: photography, system, design, and performance.

vivo has a solid foundation in many markets, placing last year among the top five global smartphone leaders, with over 380 million users across more than 40 countries. It is the leading brand in Indonesia by market share and ranks second and third in China and India, respectively. Apart from maintaining its growth momentum across existing markets, vivo has also established its foothold in Western Europe.

vivo is an official partner of the UEFA EURO 2020 and 2024, a symbol of its worldwide expansion and a desire to serve diverse user needs.

To pave the way into new territories, vivo unveiled new devices, a fully revamped operating system and professional-grade camera technologies. A leader in 5G, vivo has also been creating products that are ready for the next generation of connectivity to bring joy to users worldwide, having filed over 2,000 patents for 5G innovations by the of 2020, and brought to live by a strong R&D network across nine innovation centers and supported by research teams across the globe, showing its dedication to understanding regional consumers and in-depth localization within many markets.

Refining Smartphone Photography

vivo has established a partnership with ZEISS, reaffirming its leadership in mobile photography technology. vivo and ZEISS will co-engineer industry-leading smartphone imaging technology, establishing the vivo ZEISS Imaging Lab and jointly launching the “vivo ZEISS Master Photography” campaign.

Indeed, vivo has made strides to redefine the field of mobile imaging with an industry-leading Gimbal Camera System. While the use of a gimbal is usually reserved for professional photographers and cinematographers, vivo was able to package this technology into a sleek and stylish smartphone repurposed for the average consumer in the X50 series.

vivo focuses on providing customers with refined and fashionable devices that are an extension of their style, without compromising performance. Its prowess in smartphone photography is not limited to powerful capabilities and top-notch specifications, it actually extends to the intricate Dual Tone Step exterior design of the camera itself.

vivo’s Flourishing Digital Ecosystem

In 2020, vivo established the VISION+ initiative, launched Origin OS, and announced a range of developer platform upgrades. Such components form its burgeoning digital ecosystem to comprehensively increase user satisfaction and bring joy to customers.

The company also encouraged its customers to cherish their experiences and channel their inner emotions with the VISION+ Mobile Photography Awards 2020, one of the many activities under the VISION+ umbrella, which received over 135,000 entries, showing the substantial consumer interest in visual expression through mobile photography.

OriginOS is the latest Android-based operating system developed by vivo. The intuitive software repurposes familiar features with fresh designs that culminate in a smooth, customizable, and convenient smartphone user experience that will enhance the lifestyles of consumers tremendously.

Given the growing popularity of V-Appstore, which has been localized for multiple regions, vivo created a one-stop service platform for all domestic and overseas developers. The company’s V-Star program was created to reward developers with free exposure in the V-Appstore. Developers are also provided access to designated V-Appstore specialists available for one-on-one consultations, among other helpful programs. This facilitates a greater number of user applications and software capabilities available exclusively to vivo users.

vivo will continue to focus on addressing evolving consumers needs and bringing joy to its users. Despite the landscape of a global pandemic, the company will uphold the highest standards of quality and conduct user-oriented innovation to truly empower consumers in meaningful ways.

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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.