Lenovo has partnered with Solenn Heussaff and Nico Bolzico to showcase how there’s a Yoga device made “For All of Us”. The couple is known for their quirky personas and thriving careers both within and outside entertainment. They embody the flexibility and performance of Yoga notebooks that cater to every kind of personality or profession.
The Yoga “For All of Us” campaign was launched globally last year and highlights humanity’s unique traits and pairs them with Yoga’s innovative technology to allow people to perform to their full potential. It celebrates the innate attributes Yoga notebooks spark further among users like creativity and resourcefulness and supports human flaws such as impatience and forgetfulness with its design.
“Lenovo’s Yoga ‘For All of Us’ campaign celebrates people’s uniqueness and how this particular line of our devices is designed to easily adapt to any situation and fit the users’ needs. Solenn and Nico are stylish, ambitious, and inventive, and these are qualities and principles that we integrate within our Yoga devices. With this project, we hope to inspire fans and customers to be as bold and unapologetic in their pursuit of excellence.”
Michael Ngan, Lenovo Philippines President and General Manager.
The Yoga For All of Us campaign fits in perfectly with the couple’s vibrant lifestyle. Solenn is a painter, makeup artist, and mother to one-year-old Thylana Katana in addition to her TV and film appearances. She is also an author of two books and involved in product designing through her lifestyle brand. Nico, on the other hand, has been under the spotlight but these come second only to being a fully-fledged father and entrepreneur in the agribusiness industry.
“I love how authentic and different Lenovo’s Yoga For All of Us campaign is as it’s not afraid to celebrate both our feats and flaws as humans. I love taking care of things for my family, but I also make mistakes, having to juggle a lot of things in being a mother and with my career. It’s the same with Nico as well. However, making mistakes is just normal and it’s in these moments that we learn and grow. I love how Lenovo focuses on that and we’re grateful for the opportunity to inspire others as our genuine and true selves,”
Solenn Heussaff
“I am excited to be part of this campaign. It sends a really strong message that mistakes are only temporary setbacks that we can build on. Being in the spotlight, people tend to think we’re living a perfect life but we’re not. There’s a lot of hard work behind the scenes, and I’m excited to see how my Yoga device will help me be better. I’ll be able to share more of my experiences in business and home life, the challenges that I face daily, and how I overcome them with the help of my family and peers, and now with technology as well.”
Nico Bolzico
Matching Solenn and Nico’s energy and flexibility are two of the most versatile Yoga notebooks – the Yoga Slim 7i Carbon and the Yoga 9i. The Yoga Slim 7i helps assist Solenn in home and career tasks with its featherweight body and long-lasting battery life. Meanwhile, the Yoga 9i allows Nico more opportunities for his businesses through its IPS display with Integrated Pen and up to 17 hours of battery use. Both notebooks feature the latest Intel Core processors.
In celebration of Solenn and Nico joining the Lenovo Yoga family, the company has launched the Yoga for All promo which runs until March 31, 2021. Buyers of participating devices, along with select Lenovo IdeaPad, IdeaCentre, and Smart tablets, can get up to PHP 70,050 worth of bundled freebies from Lenovo and Herschel.
The participating products include Yoga 6, Yoga 7, Yoga 9, Yoga C640, Yoga C740, Yoga C940, Yoga Carbon 7, Yoga Duet7, Yoga S730, Yoga S740, Yoga S940, Yoga Slim 7, Yoga Slim 9, IdeaPad Flex 5/5i, IdeaPad Slim 3i, IdeaCentre AIO3, IdeaCentre 340, IdeaCentre A540, IdeaCentre 510, IdeaCentre 510s, Smart tablet M8, Smart tablet M10, Smart tablet M10 FHD+.
For full mechanics of the promo, click here.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
