MediaTek has just announced the new MT9638 4K smart TV chip with an integrated high-performance AI processing unit (APU).
The MT9638 supports AI-enhancement technologies like AI super-resolution, AI picture quality, and AI voice assistants in addition to variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother.
It has a multi-core ARM Cortex-A55, ARM Mali-G52 GPU, in addition to its dedicated APU integrated into the chip.
“The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming and entertainment experiences in theater-quality 4K.”
Alex Chen, General Manager of the TV Business Unit at MediaTek.
MediaTek’s premium TV chip technologies are designed to enhance the user experience with its own custom APU that brings high-performance AI computing to smart TVs. With built-in AI picture quality technology, the chip enables real-time content and scene recognition, automatically adjusting color saturation, brightness sharpness, dynamic motion compensation, and smart noise reduction to improve overall image quality. Meanwhile, the company’s AI super resolution technology, combined with its MEMC technology intelligently upscales resolution through multi-frame blending to deliver clearer images at the TV’s native resolution.
The new chip supports Wi-Fi 6, HDMI 2.1, and USB 3.0. It also supports applications powered by AI voice recognition and AI-enabled video calls, for new ways to interact with their smart TV.
In addition, it supports:
- up to 4K at 60 fps resolution support with a multimedia decoding engine for HEVC, VP9, and the latest AV1 content
- HDR10+ display support
- Premium Dolby Atmos and DTS Virtual X surround sound support
- Upt to four far-field microphones
The MediaTek MT9638-powered 4K smart TVs are expected to reach the consumer market in Q2 2021.
For more information, click here.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
