Xiaomi has just announced its new logo with a new “Alive” branding identity designed by Kenya Hara, a Japanese graphic designer at its Grand Launch event.

The new branding aims to strengthen Xiaomi’s foothold in the premium market while raising brand awareness with its audience with a dynamic logo.


The logo offers a more softer and rounder corners coupled with a redesigned MI typography. The company retains the orange color but it will also use black and silver as supplemental colors.

In addition to the new branding, the company also unveiled the new Mi 11 devices, the Mi Mix Fold, the Mi Laptop Pro in 14″ and 15″, the Mi Smart Band 6, and Mi Smart Projector 2 Pro at the Grand Launch Event. Grand, indeed.

Source | Via

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