The P50 Could be the Last Huawei Smartphone to Bear the Leica Branding

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From the P9 to the Mate 40, there’s no denying that the partnership between Huawei and Leica has paved the way for some of the best smartphones for mobile photography. Unfortunately, things are about to change for the smartphone brand.

A tipster has revealed that the contract between the two brands has expired with no renewal in sight (for now), and the P50 will be the last product that will bear the Leica branding. Is this due to the effects of the US Sanction? we don’t know. What we do know is this creates a big opportunity for other brands to forge a partnership with Leica, and it looks like Xiaomi, Sharp, and Gionee are in line. No specifics yet, but watch out.

Huawei has an upcoming event this month where it’ll allegedly showcase a ton of new products – from smartphones to IoT devices, including a new smartwatch, a weighing scale, a Smart TV, and TWS Earbuds. There’s also a possibility of a 16-inch MateBook and even a new tablet.

Update: In response to these rumors, here’s Huawei’s official statement:

“The trustful and long-term technology partnership with the Huawei Consumer Business Group exists since 2015. Since the beginning, the partnership brings huge value to consumers as well as to both companies. As the cooperation still continues, the associated compliance with all confidentialities is of course preserved. The partners have agreed to secrecy about any details of the contract. Please understand that we will not be commenting on this.”

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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

Picture of Emman Tortoza

Emman Tortoza

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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