Product Manager at TikTok, Crew Kirchhoff has just revealed in an official message that the platform will be rolling out the option to create longer videos of up to 3 minutes. This is after building up its popularity for sharing 60-second videos.
According to Kirchhoff, creators have been talking to TikTok wanting longer videos to lessen the need to split the videos to “like and follow for part 2” videos. This means that viewers will spend up to three times longer on the app, which maximizes engagement.
Longer videos have been tested with some users but the announcement makes it available to all users. This will be rolled out in the coming weeks.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
