realme continues to dominate in the Philippines as it claims the top spot in the market according to Canalys and Counterpoint Research in their respective Q2 2021 reports.
The tech and lifestyle brand has now managed to hold the top spot for two consecutive quarters. This is a pretty impressive feat for the company to attain in less than three years. It first held the top spot in Q3 2020, just less than two years since its entry into the Philippine market in November 2018.
realme accounted for 26% of the local market share, according to Canalys. The tech brand also reported a 51% year-over-year growth for the brand during this quarter.
Moreover, it ranked first in a separate report by Counterpoint Research with a 21% share. The report says, “realme continued to lead the Philippines online market with a 32% share”.
Research firm, International Data Corporation (IDC) also released their report ranking realme number 1 further validating its industry leadership for Q2 2021.
“We are truly grateful for the continuous support of our Filipino fans because without them, this success would not have been possible. Achieving the top spot for two consecutive quarters is no easy feat for a young brand, but we managed to achieve this milestone because of the love and trust of our Squad. Rest assured, this only drives us to reach greater heights and dare to leap with trend-setting innovations and better services for our community.”
Austine Huang, realme Philippines’ VP for Marketing
realme reaches 100-million mark worldwide
On a global scale, realme has achieved a milestone of 100 million smartphones sold. Amid the pandemic, the company managed to become the fastest global smartphone brand to reach the milestone in three years. This is according to market research firm Strategy Analytics.
Additionally, IDC reported that with a 149% year-over-year growth rate, the tech brand is the fastest-growing major smartphone brand globally in Q2 2021.
realme is now the 7th largest smartphone brand with a presence in 61 different markets worldwide, despite just being established in 2018.
“The past three years have really been about an entrepreneurial spirit and untamed growth for realme. Thanks to the huge support from our young users, we have been able to reach our goal of shipping 100 million smartphones and have gained significant ground in the smartphone market. We will continue to provide young consumers around the world with products that have premium performance and trend-setting designs at affordable prices.”
Sky Li, realme CEO
According to Li, the next goal is to ship another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.
The company is counting on a comprehensive product development strategy that will see it expand offerings in two ways to achieve its goal.
realme GT Master Edition Series to launch globally on August 18
In celebration of its local and global achievements, the company is set to unveil the realme GT Master Edition globally on August 18. The new flagship series is designed by Japanese industrial designer Naoto Fukusawa.
The company is also set to announce its new product categories at the event. These upcoming launches are a testament to its mission of providing global young users more trend-setting and leap-forward performance products.
The event will be held online on realme YouTube, Twitter, and Facebook.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
