realme continues to innovate and widen its reach by partnering with TikTok to be the first smartphone brand in the country to launch in the TikTok Shop Philippines.
“We know the recent emergence of the live shopping format and ‘shoppertainment’ has piqued the interest of today’s consumers and has since opened up so many opportunities for brands to connect with their audience. As a brand that’s for and by the youth, we aim to be at the forefront of this digital movement.”
Austine Huang, realme Philippines’ VP for Marketing
The brand launched its first TikTok Shop and live shopping session on April 26. During the session, viewers got to know more about the latest products from realme while also getting a chance to win prizes.
“Through our global partnership with TikTok, we hope to engage with this new generation of shoppers by providing them a channel where they can discover and instantly purchase our products, as well as directly communicate with the brand in real-time, all in a channel that’s native to their online behavior,” shares Huang.
The smartphone brand continues to redefine live shopping and promotions through authentic and entertaining content that resonates with its audience.
“We are excited to have realme onboard as a partner in promoting. We hope that TikTok Shop and realme will help shape the e-commerce space in the Philippines and encourage more local businesses to maximize the opportunities to engage with their customers and drive business results on TikTok Shop.”
Kristoffer Rada, TikTok Head for Public Policy
The realme TikTok Shop will continue to hold live shopping sessions starting this month. You can look forward to discounts, surprises, and more.
For more information and updates, follow realme Philippines on TikTok or visit the smartphone brand’s official website.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
