With the latest Xiaomi 12 Series, Xiaomi brings together four visual storytellers from Southeast Asia to share their passions and stories. The “Proactive Action” campaign, made by National Geographic Creative Works for Xiaomi, tells about causes that are important to the storytellers and tries to get people interested in them so that they can continue to exist. The stories are told from the point of view of a famous photographer from each country. Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam tell the stories from their own countries’ points of view.
“We are excited to be working with National Geographic Creative Works on this campaign to celebrate the people, lives, and cultures of Southeast Asia,” says KM Leong, General Manager for Southeast Asia at Xiaomi International. With its pro-grade triple 50MP camera array and advanced AI algorithm, the Xiaomi 12 Pro, which is the company’s “premium flagship,” can beautifully capture the visual stories of each explorer who takes part in this campaign. We can’t wait to see how the National Geographic photographers who will be featured handle every scene.”
Each explorer’s chosen theme will be shown through a series of photos and a short video in Proactive Action. The Xiaomi 12 Pro’s triple 50MP pro-grade camera lenses will be put to the test, with new features like ProFocus and Ultra Night Video getting special attention. The campaign covers a wide range of important social, cultural, and environmental issues to each explorer.
Gab Mejia (Philippines)
Annice Lyn (Malaysia)
Sirachai “Shin” Arunrugstichai (Thailand)
Linh Pham (Vietnam)
Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia
As part of the campaign, Xiaomi will hold a photography contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia for people who want to show off their skills and share interesting parts of their lives and cultures. The contest runs from May 14 to June 14, 2022, and anyone with a Redmi or Xiaomi phone can enter. Participants are asked to take the best photos that show what the theme is about.
The Grand Prize Winner will get a Xiaomi Smart Package (Mi TV P1 55″, Mi Soundbar, Xiaomi Watch S1, and Mi Standing Fan 2) and be named a Xiaomi Photography Ambassador. Four runners-up will be chosen, and each will get a set of Xiaomi Buds 3.
On June 17, 2022, the winners will be named. Stay tuned to the social media pages for Xiaomi Philippines to find out more about how the contest works and what the rules are.
Photographers who want to learn from the best can do so at the Xiaomi Photography Academy Masterclass on May 14, 2022, at the Masungi Georeserve.
All Xiaomi 12 Series users can join the free masterclass and meet National Geographic photographer Gab Mejia, who has been using the Xiaomi 12 Pro to take pictures of beautiful places. After the program, those who took part in the masterclass have a chance to win a Xiaomi Mi-stery Box.
Through this link, people who want to join can sign up. All the event details will be sent to those who qualify.
This is the first time that National Geographic Creative Works and Xiaomi work together in Southeast Asia to make interesting work with the Xiaomi 12 Pro.
Xiaomi 12 Series is the company’s newest top-of-the-line flagship series. It includes two revolutionary devices: Xiaomi 12 Pro and Xiaomi 12. Xiaomi’s 12 Series is designed to give users all over the world access to a cutting-edge videography studio and entertainment powerhouse. It offers impressive improvements to Xiaomi’s AI algorithm, top-of-the-line processing power, and an overall better experience. The Xiaomi 12 Series lets users record studio-quality shots in any situation, whether the lighting is bad or the subject is moving. It has a pro-grade triple camera array with a 50MP main wide-angle camera that can record in 8K.
For more information on the collaboration with National Geographic and Xiaomi 12 Series, please stay tuned to Xiaomi Philippines Facebook Page.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
