Maya took the global stage at the recent Google Think FinTech 2022 in Dubai. The company was the only Southeast Asian Fintech player featured at the event.
Maya Chief Marketing Officer, Pepe Torres spoke at the fintech conference for emerging markets around the world. He shared how helping address the pent-up demand for digital financial services which offer superior customer experiences enabled the company to spearhead fintech adoption in the country.
“The pandemic led to the acceleration of a wide range of apps in the Philippines. But post-pandemic, customers have been left with a messy financial experience with their money scattered across e-wallet, banking, and investments. We don’t just have the unbanked; we now also have the unhappily banked. We saw an opportunity to simplify all this complexity for the customer by transforming into an all-in-one banking app that’s supervised by the BSP. And based on the market’s response, we’re confident that Maya is on the right track,”
Pepe Torres, Maya Chief Marketing Officer
Maya’s presence at the Google Think FinTech 2022 conference puts the spotlight on the Philippines as a hotbed for fintech innovation and world-class talent. It provided insights into how the country’s financial inclusion journey moving forward.
The Growth of Maya in the Philippines
Since rebranding in April 2022, the company has been redefining the fintech landscape in the Philippines. It leaped from pure payments as the first integrated financial solutions platform to become the leading digital bank in the Philippines.
It has acquired over 1 million new bank customers and posted more than PHP 10 billion in deposit balance five months after its launch.
According to Torres, boldness was a key attribute in the growth of the company, seizing to serve the larger market of the unhappily banked and unbanked Filipinos.
It also continues to innovate with:
- industry-high daily interest payouts to encourage customers to save
- creating Personal Goals sub-account for specific goals that customers want to save for
- hyper-personalized with @usernames
Today, Maya is the only fintech brand serving all segments of consumers and enterprises with the all-in-one digital banking app and the most extensive on-ground agent network, Maya Centers.
To know more about Maya, click here.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
