Infinix commemorates the contributions of women throughout history and in modern-day society. In the Philippines, the company recently launched the #KayaKoRin video with the aim to encourage e-girls to break down barriers, make their and other women’s voices heard, and not be seen as less than anyone else.
Spearheading this campaign is the popular Filipino gaming streamer Cherizawa, an avid mobile gamer and a skilled player of Mobile Legends: Bang Bang (MLBB).
Infinix #KayaKoRin Women’s Month Campaign
Charisse Barnacha, famously known as Cherizawa, has been streaming her MLBB gameplay since 2019. In the #KayaKoRin video, she shares her journey of overcoming the hurdles present in the path of women in gaming and streaming and achieving success as one of the most popular streamers in the Philippines.
She took on the challenge to rise above the stereotypes and criticism that women are not on the same level as men when it comes to gaming.
In the video, you can see a glimpse of her humble beginnings. From an aspiring nursing student turned corporate worker before she entered the game streaming scene. She found an opportunity through a friend who saw her potential in gaming after being dissatisfied with her former career.
This sparked a fire within her, changing the trajectory of her career. Now she is able to enjoy and expand her growth in the streaming community while supporting her family along the way.
“I know there’s always a part of me na hahanap-hanapin yung paglalaro in general. Pero ‘yung gawin siya as a profession or career, never ko na-imagine.” said Cherizawa.
There’s more to Cherizawa than meets the eye. The collaboration with Infinix for Women’s Month not only uplifts the spirits of women everywhere but also shares the message that women should not be afraid to express themselves.
“Actually kaya hindi ako nahirapan mag-stream ay kasi I don’t need to portray a character. Ako lang talaga ‘to and I think that’s one of the key things to have dito sa industry na ‘to, is that you just have to stay genuine,” she shared.
There’s no question that the esports industry has become a male-dominated space. However, women around the world have proven time and time again that they are capable of challenging the status quo every step of the way.
With every obstacle, Infinix, especially the NOTE series, hopes to create a healthy environment for women to thrive and succeed in the mobile gaming community.
Check out the #KayaKoRin Women’s Month video on the official Infinix Facebook and share your experiences that made you feel empowered in the comments.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
