Maya is doubling down on its digital banking advantage to accelerate its growth in consumer finance and encourage more Filipinos to embrace new financial services.
To support the thrust, the company launched its “My Money. My Bank. My Way” campaign with the newly minted Maya Brand Ambassador and Chief Advocacy Officer, Hope Elizabeth “Liza” Soberano.
The campaign aims to bring digital banking to the mainstream and empower Filipinos to take control of their finances.
Among the highlighted innovations in the campaign is the company’s consumer savings account with easy account open with just one valid ID and a boosted high-interest rate of up to 10% p.a. The latter is achievable by:
- spending with your Maya wallet
- daily interest crediting
- customizable personal goals
It is also the first finance app to offer you your own @username, making sending money as easier. Additionally, you can also get a sleek black Maya card accepted by over 80 million merchants worldwide.
Maya counts over 1.5 million bank customers and is the no. 1 digital banking app in the Philippines. Additionally, it is the highest-rated finance app on the App Store and Google Play Store.
Simplicity in a World of Complexity
“Filipinos trust banks and like the convenience of e-wallets. By providing an all-in-one digital banking app where people can save, spend, borrow, and invest seamlessly, we have simplified the whole financial services experience for consumers. Our strategy has allowed us to deliver a superior and unmatched banking and payments experience.”
Shailesh Baidwan, Maya Group President
To encourage more Filipinos to save and use digital transactions, it announced an update to its mission-led promo. Starting March 7, 2023, you can boost your Maya savings with up to 10% p.a daily interest rate the more you do wallet transactions.
Maya – My Money. My Bank. My Way Campaign
According to the Bangko Sentral ng Pilipinas (BSP) 2021 Financial Inclusion Survey, 80% of adult Filipinos have smartphones. Around 54% own a formal financial account, with e-wallet users accounting for 36% of the base. Meanwhile, only 37% of Filipino adults have savings.
Further propelling Maya’s push to increase the availability of more seamless digital banking and payment experiences is its My Money. My Bank. My Way campaign with Soberano.
As Brand Ambassador, she co-created the new marketing campaign. Meanwhile, as Chief Advocacy Officer, she will champion shared advocacies for financial inclusion with Maya and lead key initiatives. Starting this is a joint activity for Save The Children which Liza has been the ambassador since 2021. She will also help drive the advocacy agenda within the company from its product roadmap to company culture.
“I’m excited for everyone to level up their banking experience with me through Maya because I love using their app. On top of that, working with Maya truly feels like a level up for me – it’s a joy to collaborate with them creatively, and I’m excited for the professional challenge of becoming their Chief Advocacy Officer,” Soberano said.
“The partnership with Liza hopes to communicate that it is about time for Filipinos to make bigger and bolder financial decisions with the help of game-changing innovations. We’re spearheading the industry’s evolution as we make digital banking a breakthrough experience for all,” said Pepe Torres, Maya Chief Marketing Officer.
Watch the latest short film collaboration to learn more about how the all-in-one digital bank is changing the game below:
For more information, visit the official website.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
