ShopBack recently shared its plans for the future after a successful 2022 fiscal year. In a media briefing, the brand gave a glimpse of its upcoming projects aimed at sustaining the momentum while also delivering an even better shopping experience for their users.
In the past year, ShopBack was able to achieve a monthly Gross Merchandise Volume of PHP1 billion. Users also withdrew PHP10 million in cashback per month. The brand also collaborated with over 600 merchants across the country to cater to the needs of their 5.5 million users in the Philippines. When asked about how ShopBack intends to enhance their services for their consumers, the Commercial Director, Timothy Tuason, offered some insight.
“We look at the data and we also see what is the basket size per user. By observing this, we can then now retarget specific deals, and specific campaigns, because there are certain brands that may not relate the same things to a different type of basket size. So, we make sure we retarget specific campaigns to people we know that have this amount of spending power.”
“Understanding these types of behaviors and making sure we shoot out is what really matters to us. It’s all about providing the opportunity to the users to be able to make their shopping experience better.”
In addition, ShopBack revealed their latest projects which include the launch of the ShopBack Travel Club in May. Other ventures mentioned were the ShopBack Travel and Lifestyle Fair, along with a grand celebration of ShopBack’s 8th anniversary from June 21 to June 28.
New in-app features aim to provide users with a smart and rewarding approach to booking their getaways. Tuason mentioned that travel is one of the top categories which users are interested in when looking for a great deal, and with the upcoming launch of their latest venture, ShopBack is confident that the company’s success will continue to grow in the years to come.
For more information and updates, you may visit the official ShopBack website or visit its Facebook, Twitter, and Instagram pages.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
