Beko Philippines embarks on a new chapter in its endeavor to introduce the European brand and foster a sustainable lifestyle for Filipino patrons. As the company commemorates three years of operation, Beko declares its ambitious objective of becoming the premier European brand in the Philippine market within the next five years.
At its anniversary trade launch, Gürhan Günal, Beko’s country director in the Philippines, further elucidated the company’s business development plans centered around EXPAND, GROW, LEAD, CONNECTIVITY, and SUSTAINABILITY for the Philippines.
“We are delighted to organize this trade launch for our esteemed dealers and stakeholders, where we unveil Beko’s forthcoming stature as a stronger and more exceptional brand in the Philippines, in 2023 and beyond.”
For 2023, Beko wants to broaden its reach by making its products available in more appliance stores across the country. For better awareness and visibility, Beko has also renewed its brand ambassadorship with Judy Ann Santos-Agoncillo, along with substantial investments in digital and traditional media.
As a pioneering manufacturer of household appliances, Beko champions the Live Like a Pro lifestyle, inspiring Filipinos to embrace a more convenient way of life through their European-style product lines.
Beko Pilipinas Corporation exclusively distributes Hitachi Major Domestic Appliances as part of its brand portfolio. Beko appliances are thoughtfully crafted to be intelligent, pertinent, and designed to provide seamless support to Filipino families. By utilizing the HomeWhiz function, users can effortlessly connect with their Beko appliances using their smartphones.
As part of Beko’s global sustainability initiatives, Beko Philippines proudly announces its collaboration with Plastic Credit Exchange, an organization that collaborates with carefully vetted partners to recover, process, and recycle plastic waste. This partnership contributes to a global ecosystem, fostering social impact, improving livelihoods, and reducing the detrimental effects of plastic pollution in nature. In alignment with the Extended Producer Responsibility Law, which mandates accountability for the plastic packaging used throughout a product’s lifecycle, Beko Philippines actively upholds its commitment to sustainability.
Beko Trade Launch: Showcasing Remarkable Innovations
To celebrate its third anniversary in the Philippines, Beko orchestrated a grand trade launch at the esteemed Grand Ballroom of Marriott Hotel, embracing the theme “Empowered to Live Like A Pro.” Throughout the day-long event, guests, including media representatives and dealers, had the opportunity to immerse themselves in Beko’s extensive range of appliances. Moreover, they received invaluable insights from a master chef and an accomplished interior designer, who shared expert tips on managing homes with consummate professionalism.
During this momentous occasion, Beko Philippines proudly showcased its extraordinary hero technologies, including the revolutionary HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM, and many others. These cutting-edge advancements empower individuals to live life like true professionals. Among the products featured that day were Beko cookers, including the HII64205F2MT, an elegant 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone.
With its nine cooking levels and a sleek glass burner plate, this cooker epitomizes convenience and sophistication. Additionally, the event highlighted the BBIS14300XCSE, a multifunction built-in oven measuring 60x60cm, boasting six cooking functions and a remarkable Steam Aid feature that ensures moist and even cooking.
Beko is renowned for its exceptional array of appliances, including its illustrious refrigerators. Notably, the GNO480E40HFGBPH emerges as a 16.6 cubic feet inverter multi-door refrigerator, boasting an extraordinary combination of Neofrost Triple Cooling Technology, HarvestFresh, and the Prosmart Inverter Compressor. Adorned with a sleek black glass door finish, this refrigerator exudes elegance and sophistication.
Equally noteworthy is the Hitachi Refrigerator R-WB640VG0-1 GBK, incorporating Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling, and the Eco-thermo sensor. Its innovative features elevate the cooling experience to unprecedented heights.
In addition to refrigerators, Beko offers a diverse range of other appliances to cater to various needs. Take, for instance, the CEG7302B, a captivating bean-to-cup espresso machine that tantalizes the senses with its exquisite coffee creations. Furthermore, the BSEOG180/181 2Hp air-conditioner astounds with its cutting-edge Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing, and HomeWhiz functionality. These appliances epitomize the pinnacle of innovation and exemplify Beko’s commitment to delivering unrivaled performance and convenience.
Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.
For more information about Beko in the Philippines, you may visit their website or their official Facebook and Instagram page.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
