Counterpoint Research posted the results of its most recent study for the global premium smartphone market in 2023. Spoiler, Apple is still the undisputed leader in the segment.
Apple Continues to Lead Global Premium Smartphone Market
According to the research, Apple dominated the market with a 71% share in the premium market. This is four times more than the second place, Samsung which had 16%. This is followed by Huawei, Xiaomi, and OPPO with 5%, 2%, and 1% shares, respectively.
However, compared to 2022, Samsung and Huawei have grown. Samsung gained from 16% to 17% thanks to its Galaxy S23 series and the new Galaxy Z Fold5 and Flip5. Meanwhile, Huawei grew by 3% and this is driven by the sales of the Mate 60 series in China.
Counterpoint Research also revealed that as per its preliminary Q4 2023 research, the premium smartphone market, smartphones that cost more than USD 600, increased by 6% year-on-year.
It was also stated that 24% of all smartphones are now in the premium category and it is continuing to grow in emerging markets. Sales in China, Western Europe, India, and the Middle East and Africa (MEA) are credited for the increase in premium smartphone sales last year.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
