According to the latest International Data Corporation (IDC) report, Apple has taken over the top spot in the global smartphone market in 2023. This is the first time since 2010 that another company aside from Samsung took the number one spot.
Apple Tops Global Smartphone Market in 2023
The report found that Apple shipped 234.6 million units for the year and a whopping 80.5 million in the last quarter alone. The Q4 2023 performance led to Apple leading the market with a 24.7% market share while the annual shipments gave the company a 20.1% market share.
The Cupertino-based tech giant is the only company in the top three manufacturers to show a positive year-over-year growth in its annual shipments with a 3.7% growth. IDC credited the success of Apple with the higher demand for higher-end devices coupled with aggressive trade-in programs and financing options.
Moreover, IDC mentioned the diversification of the Android space as an additional reason for Samsung’s decline. Among the examples include Huawei’s return to grace in China as well as the more competitive devices in the premium segment from companies like OnePlus, HONOR, and Google.
Speaking of Samsung, the Korean tech company reported 226.6 million shipments and 53 million shipments for the year and in the last quarter, respectively. This garnered the company a 19.4% market share for the year and a 16.3% Q4 market share.
The Q4 2023 shipments saw Xiaomi, Transsion, and vivo as the remaining manufacturers in the top five. Xiaomi held 12.5% of the market, while Transsion took 8.6% with 28.2 million units sold. Lastly, vivo had 24.1 million shipments with a 7.4% market share.
The story is slightly different though in shipments for the entire year. The annual report saw Xiaomi hold third with a 12.5% market share and 145.9 million shipments sold and OPPO trailing them with an 8.8% market share and 103.1 million shipments. Transsion held the last spot with an annual market share of 8.1% and 94.9 million shipments.
Despite all this though, global shipments saw a dip by -3.2% year-over-year with just 1.17 billion units in 2023 compared to 1.21 billion in 2022.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
