Dyson is once again pushing the boundaries of innovation with the announcement of their upcoming Airstrait straightener. This game-changing hair styling tool uses precisely angled jets of air instead of hot plates to straighten hair from wet to dry, without causing heat damage.
Dyson Airstrait is designed to work with multiple hair types, allowing users to achieve a natural, straight style with body and movement, while maintaining the strength, healthy look, and feel of their hair. The hair is contained between two arms, through which a high-pressure blade of air is forced downwards, drying and straightening the hair simultaneously with a single machine.
“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
– James Dyson, Founder and Chief Engineer
The Science Behind Styling
Dyson has been researching the science of hair styling for over a decade, investing heavily in expanding and accelerating research and technology development across the beauty category. Their engineers have studied everything from the structure of hair to airflow dynamics, thermal, mechanical, and chemical damage, and the subsequent effects on hair health.
To change a hairstyle, the hydrogen bonds within each hair strand must be broken and reset to hold a new shape. This can be done with heat or moisture. Styling with powerful airflow from wet hair results in less need for high heat, reducing frizz, flyaways, and protecting natural shine.
When hair is wet, water naturally weakens these bonds, making them more elastic and able to be reset as the hair dries without using extreme temperatures. By using the optimum level of heat and controlled airflow, Dyson has found a way to style hair with less damage. Styling with air allows for the creation of straight styles while maintaining volume and movement.
Powered by the Hyperdymium Motor
The Dyson Airstrait straightener is powered by the Hyperdymium motor, specifically engineered to be at the heart of Dyson’s Hair Care technologies. This small, light, and powerful motor generates the airflow needed to dry and straighten wet hair simultaneously. It spins at up to 106,000rpm, propelling over 11.9 liters of air through the machine per second, generating up to 3.5kPa of air pressure – enough to straighten hair as it dries.
Intelligent Heat Control and Styling Modes
Like other Dyson hair care products, the Airstrait straightener includes an intelligent heat control feature. Glass bead thermistors measure the airflow temperature up to 16 times per second to prevent heat damage and protect hair’s natural shine.
Dyson Airstrait straightener has ‘Wet’ and ‘Dry’ styling modes, as well as a ‘Cool’ mode to set the style. The ‘Wet’ mode has three heat settings (80°C, 110°C, and 140°C), while the ‘Dry’ mode has two temperature options (120°C or 140°C) and a “boost” setting. Users can control the airflow with low and high flow settings, a cold shot, and a root drying mode.
Dyson Airstrait Straightener: Pricing and Availability
The Dyson Airstrait Straightener will be available in the Philippines on April 16, 2024, at dyson.ph and Dyson Demo Stores, with a recommended retail price of PHP 33,900.00. Interested buyers can now pre-order and secure their unit ahead of the launch.
Dyson Airstrait Straightener FAQ
A1: No, the Airstrait straightener uses precisely angled jets of air instead of hot plates to straighten hair from wet to dry, without causing heat damage.
Q2: How does the Airstrait straightener work on different hair types?
A2: The Airstrait straightener is engineered to work with multiple hair types, allowing users to achieve a natural, straight style with body and movement, while maintaining the strength, healthy look, and feel of their hair.
Q3: What are the different styling modes and temperature settings on the Airstrait straightener?
A3: The Airstrait straightener has ‘Wet’ and ‘Dry’ styling modes, as well as a ‘Cool’ mode to set the style. The ‘Wet’ mode offers three heat settings (80°C, 110°C, and 140°C), while the ‘Dry’ mode has two temperature options (120°C or 140°C) and a “boost” setting. Users can also control the airflow with low and high flow settings, a cold shot, and a root drying mode.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
